What: Web Browser and Mobile Digital Devices

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Summary

This case study discusses the use of mobile digital devices in businesses. The applications described include web browsers, calendars, address books, and email and messaging applications. These devices improve operational efficiency and decision making by allowing employees to access information and communicate remotely. The case study also highlights how businesses such as Doylestown physicians benefit from using mobile devices to keep track of medical information before patient visits or important operations. Health care systems, shipping companies, and manufacturers are identified as businesses most likely to benefit from equipping their employees with mobile devices. The CEO of D.W. Morgan states that the iPhone is not a game changer, but an industry changer, meaning that the way businesses interact with customers and suppliers is changing through the use of mobile devices.

Table of Content

1. What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making? – Web browsers, calendar, address book, telephone, camera, music or video player, e-mail and messaging application are some of the applications described here. Camera functions as barcode scanners, scanner, and photo messaging.

Calendar functions as scheduler. Camera application as scanner can be used to scan documents and can be sent without person being present and therefore save cost. Calendar application helps schedule to be sent via e-mail to several employees, which usually keeps employees alert about upcoming event. 2. Identify the problems that businesses in this case study solved by using mobile digital devices. Doylestown physicians could see lab results, and medical information patents before patent visits or important operations, which keeps track of what is to be done with the patent. 3. What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such as iPhones, iPads, and BlackBerrys? – Health care systems, shipping companies, manufacturers are most likely to benefit by equipping their employees with mobile digital devices. 4. D. W.

Morgan’s CEO has stated, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers and with your suppliers. ” Discuss the implications of this statement. – Not a game changer, industry changer, I assume D. W. Morgan’s CEO is stating that there are many mobile companies and devices with many similar applications which can be used to do mobile businesses. But, industry changer is the way business are changing the way of doing business via mobile devices.

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