Introduction Introduction The Lewis Model 3 profiles National cultures Conclusion • Talk about 12 languages • Started his own communication company to help businesses to set up in an international difficult context and counsel for a better understanding between foreign business cultures • Also famous for his cross cultural researches, the Lewis model. The Lewis model: what is culture? Introduction The Lewis Model 3 profiles National cultures = Conclusion The Lewis model: components of culture Introduction
The Lewis Model 3 profiles National cultures Conclusion The Lewis model: components of culture Introduction The Lewis Model 3 profiles National cultures Conclusion The Lewis model: differents layers Introduction The Lewis Model 3 profiles National cultures Conclusion The Lewis model: areas of misunderstanding Introduction The Lewis Model 3 profiles National cultures Conclusion What can we do to avoid misunderstanding? The Lewis model: 3 profiles Introduction The Lewis Model 3 profiles National cultures Conclusion profiles: the multi-active Introduction The Lewis Model 3 profiles National cultures Conclusion • Ex: Brazil, Chile, Mexico N. Durand, C. Larroze-Chicot, T. Lemke 3 profiles: the linear-active Introduction The Lewis Model 3 profiles National cultures Conclusion • Ex: Germany, Switzerland N. Durand, C. Larroze-Chicot, T. Lemke 3 profiles: the reactive Introduction The Lewis Model 3 profiles National cultures Conclusion • Ex: China National cultures Introduction The Lewis Model 3 profiles National cultures Conclusion
Mediators Introduction The Lewis Model 3 profiles National cultures Conclusion Conclusion Introduction • Better understand the others business cultures o integrate migrants into workforce. o Recruiting difference. o adapted strategy all around the world. The Lewis Model 3 profiles National cultures • To conclude this model can enable people to find compatibilities between a person style and a culture. Thus it can make the management, business in general, easier. • http://www. cultureactive. com/ Conclusion
