Apple’s App Store

With the release of the iPhone OS 2. 0, Apple launched the App Store on July ,10 2008. This third-party application development and distribution platform, allowed users to purchase and download news apps to their device. Apple first launched the App Store in 62 countries with 500 apps available. Approximately 10 million apps were downloaded in the store’s first four days. App Store customers have now downloaded over 50 billion apps from Apple’s store and there are approximately 320 Apple Stores around the world. Apple Apps’ come in different languages and the App Store is available around the country as well.

Since its creation in 2008, the App Store has been changing the way businesses/ organizations manage the way they do business. With the improvements of: product delivery, customer care and customization, the Apple’s App Store has had the most important impact on the way in which companies manage their relationships to the world. First, the App Store has changed the way companies manage their relationships to world through improvement of product delivery. Changing the way digital goods are acquired, the App Store spurred product companies to reinvent themselves in creating offerings for the digital space.

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Amazon was king of delivering physical books to your house.. Now you can get ebooks”. By enabling consumers to read books, electronically Amazon allowed its self to reach more consumers. Similarly, print media brands such as Wired magazine have developed apps to deliver custom content to their readers. Apps such as Wire magazine mimic the experience of reading a magazine while also pulling in content from social media, blogs and other sources. This changed in product delivery has not only allowed companies to reach a larger audience, it has always improved customer satisfaction.

Consumers nowadays want their products on demand- as soon as they purchase it. By allowing consumers to read their magazine/ book as soon as they purchase it improves customer satisfaction as well. Second, the App Store has improved they way companies reach out to their consumer through customer care. The RSR Research center predicts that in 2014, 24 percent of retailers will see 15 percent of sales coming through mobile. The App Store is making that even more possible by enabling organizations to provide quality customer care.

It is now easier than ever for your company representatives to aid clients in the now no matter where they are. Take for example an insurance agent that can file a claim from the scene of an accident or use GPS technology to send a tow truck to your location.? Air Asia iPhone app has reportedly generated two million downloads, making it the number one selling app in the iPhone App store for Malaysia, Thailand and Indonesia. Apps provide a quick, convenient way for people to find information and answers and engage with customer service. Not only does apps enhance customer service, they can help reduce contact centre workload and costs.

The introduction of the Air Asis app is said to have resulted in a 40% reduction in contact center costs. Along with improvements of product delivery and customer, the App Store has allowed for more customization. Third, the App Store has allowed for more customization, which has allowed organizations to use products that are tailored to their specific needs, which helps consumers. TThe German based international medical technology proved, Inomed was looking for a way to monitor real- time data from intraoperative neutophysiological monitoring.

By creating an app, they are able to easily track neuromonitoring signals in real- time and improve customer satisfaction and experience. Creating a customizing app, has allowed patients information and records be received when they are need. This app is also easily adapted to country- specific requirements as well. In conclusion, the Apple App Store has had the most important on companies in the way the manage relationships throughout the world. With improved product delivery, customer care and customization, the App Store has had a huge impact on businesses.

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