Globalization and the Food Market

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Summary

The video discusses the challenges of balancing global efficiency and national responsiveness for companies operating in a globalized world. It highlights how a company can benefit from leveraging less restrictive environmental laws in emerging markets to build products at a cheaper cost, but this can lead to conflicts with stakeholders regarding the depletion of resources and environmental damage. The author believes that a company should consider adopting a global geographical structure if it wants to satisfy the more localized needs of different geographical regions, while a global product structure is better suited for companies with more standardized products. The author suggests that companies like Scottie facial tissues could succeed with a globalization strategy, but a multiplicity strategy is better for companies that need to tailor their products to individual countries.

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A globalize company might leverage less restrictive environmental laws in an emerging arrest to build a product for a cheaper cost than in a more strictly regulated, environmentally monitored country, The company would be benefactors of the profits while the resources were depleted and the environment damaged in the country where the product was built. This can lead to conflicts, or different interpretations of the benefits of this global approach which, in my opinion, was the point of the video.

I don’t believe that a company can achieve all of the goals simultaneously as national responsiveness is about management responding to he unique needs of individual countries, whereas global efficiency is usually satisfied by taking a global, standardized approach to managing issues. These would take entirely different organizational capabilities to manage, as would transfer of knowledge and innovation, which would also be hard to standardize and capture without a structure that was designed to handle the unique differences in things like language and culture.

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Under what conditions should a company consider adopting a global geographical structure as opposed to a global product structure? Name some impasse that you think could succeed today with a globalization strategy and explain why you selected those companies. How does the globalization strategy differ from a multiplicities strategy? A company that was interested in satisfying the more localized needs of different geographical regions would best be served by adopting a global geographical structure.

Their structure would have a CEO for each geographical region they did business in who would have the authority to manage the business that would best be successful in his/her area. A company that had more standardized products and was interested in having TTS different product divisions handle their operations for all of the countries they did business in the same manner would be a better fit for a global product structure.

Here are a couple of companies feel that could adopt a globalization strategy: Scottie facial tissues, this product would be fairly standardized around the world and the production could be done in most countries, including countries that had cheaper labor costs and cheaper raw materials.

A mutual-domestic strategy is tailored to an individual country which allows an individualistic approach to things like product design and marketing allowing for tailoring the product to best suit the country. As discussed earlier globalization is all about standardization, which is why it would work for some products and not others as there is no management mechanism to meet the individual needs of a pacific country.

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Globalization and the Food Market. (2018, Jun 02). Retrieved from

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