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Awareness Of Idhayam Oil Pulling Among Customers Biology

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Vegetable Oil is a necessity for all the people. Every human being consumes oil twenty-four hours by twenty-four hours. Here is one company called IDHAYAM, the market leader of oil fabrication merchandise came out with a new thought to come in into wellness attention merchandise. They have explained the method, how to utilize oil in our oral cavity this is so called oil pulling therapy.

This survey is all about to happen what is the degree of consciousness of oil pulling among clients.

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How do they cognize the merchandise either by media or by word of oral cavity and whether have tried the merchandise or non and how long they have been utilizing oil drawing therapy. At the same clip there are some benefits out of oil drawing therapy like, to better unwritten hygiene and so on. So from this we can happen whether they have got the benefits and who are all clients utilizing the therapy continuously? For this I have applied research constructs and conducted a study to roll up the qualitative informations to supply how to heighten the consciousness if it is low.

Introduction

Idhayam is a strong regional trade name in the hugely diverse and unorganised comestible oil market in India. Indian comestible oil market is immense with a ingestion of 168 lakh metric tons per twelvemonth. The market is broad and varied with regional penchants diverse across India.

Year wise ingestion form ( In hundred thousand Tonne )

Oil Year ( Nov. – Oct. )

Production of Oilseeds

Net handiness of comestible oils from all domestic beginnings

Consumption of Edible Oils ( from domestic and import beginnings )

2000-2001

184.40

54.99

96.76

2001-2002

206.63

61.46

104.68

2002-2003

148.39

46.64

90.29

2003-2004

251.86

71.40

124.30

2004-2005

243.54

72.47

117.89

2005-2006

279.79

83.16

126.04

2006-2007

242.89

73.70

115.87

2007-2008

297.55

86.54

142.62

For illustration,

Land Nut oil is preferred in the Western provinces in India, Coconut oil and Sesame oil is preferred in the Southern provinces, Mustard Oil in East and North provinces, Soya bean oil in Central and North/West provinces and sunflower oil in most parts of the state.

Idhayam is the trade name in the benne oil ( Gingelly oil ) section. The trade name has a rich heritage of over 60 old ages. The company came into being in 1943 and over these old ages the trade name has grown to busy a major portion in the South Indian market. Idhayam trade name sells over 13 lakh litres per month

Traditionally people use coconut oil ; Idhayam is a familiar trade name because of the intense publicity by the company. The trade name is promoted to a great extent through telecasting and magazines. The trade name uses the celebrated South Indian Diva Jyothika to back the trade name. Although the ads are dubbed from Tamil in Malayalam, the heavy and changeless barrage of ads ne’er misses the audience. What is more interesting is the message of the ad. Idhayam means Heart. The trade name has its basic values rooted in wellness platform. I think the trade name had this even before the Sunflower trade names took over the wellness placement.

Idhayam is positioned as general-purpose comestible oil. The trade name negotiations about low cholesterin content and great gustatory sensation. The ad besides reminds you that the oil is best to use on hair excessively. Health + Taste have been the placement of Idhayam for old ages now. The company subsequently entered the groundnut oil market with a trade name: Mantra Groundnut oil.

The success of Idhayam lies in the ability of the company to construct the trade name. It had been a trade good concern but Idhayam added value and now regulations this section. The trade name over clip has now come out with an advanced selling scheme “ Oil Pulling ” . This is an enterprise of the company to open up the construct of Oil therapy in the state. Oil Pulling is the method of rinsing the oral cavity with oil for Twenty proceedingss by Laping the oil between the dentition. Harmonizing to the company reports, this procedure efficaciously cures glaucoma and gum diseases.

Design OF THE STUDY

A brief description of the scientific processs followed in carry oning this survey is presented under the undermentioned headers:

Need for the survey

Aims of the survey

Methodology

Beginnings of informations

Research instrument

Need FOR THE STUDY

The survey is conducted to cognize about the consciousness of “ Idhayam oil pulling ” pattern among clients. There are some simple inquiries, which helps us to cognize the demand for the survey.

Whether the clients know about the merchandise?

How they came to cognize about the merchandise, which means which medium helps them to cognize about the merchandise?

Then whether they have tried and how many yearss they have been utilizing the therapy?

Whether they know the therapy/product benefit?

OBJECTIVES OF THE STUDY:

To happen out the degree of consciousness of benefits they have been acquiring by utilizing the merchandise ( oil drawing ) .

To supply the possible recommendations to heighten the merchandise consciousness among consumers.

Methodology:

A study was conducted for roll uping informations from the perpendicular residential section, particularly where the response for merchandise ( oil ) is high. Non chance purposive trying method is used to analyse the information. Almost all countries in Chennai metropolis were covered.

A questionnaire was prepared on consciousness of oil pulling. Detailss of the country, contact figure and inside informations of each customer/consumer were collected. The study laid accent to the inquiries about experience of oil pulling and benefits out of oil pulling. All customers/consumers were personally interviewed within the set parametric quantities. Study was done harmonizing to the inside informations obtained from directors, consumers and besides from the gestures of both. Over a period of 10 yearss I visited, one country at Chennai per twenty-four hours and at least 30 informations per twenty-four hours were collected.

Every eventide after roll uping the information, squad members gathered and I have discussed with my group mates about the experiences ( both measure and quality ) of the informations obtained. Detailss of farther action were planned and study of the twenty-four hours was kept updated.

Beginnings OF DATA:

Primary informations:

The beginnings were chiefly from primary informations. The summer as I was assigned to roll up the fresh informations without any mentions from secondary informations.

RESEARCH DESIGN:

Research merely means a hunt for facts, replies to inquiries and solution to job. It is a purposive probe, an organized enquiry. It seeks to happen accounts to unexplained phenomenon, to clear up the dubious propositions and to rectify the misconceived facts. In order to follow with our aim and prove our research hypotheses we design a survey based on the consequence of corporate societal duty on the consumer purchase behaviour.

TYPE OF RESEARCH

Descriptive Research

Descriptive research, besides known as statistical research, describes informations and features about the population or phenomenon being studied. Descriptive research answers the inquiries who, what, where, when and how.

Although the informations description is factual, accurate and systematic, the research can non depict what caused a state of affairs. Descriptive research can be said to hold a low demand for internal cogency.

Descriptive research trades with everything that can be counted and studied. But there are ever limitations to that. Your research must hold an impact to the lives of the people around you.

Define population:

The population for this survey is people who are use situated at Chennai and the country for the survey conducted is given by the company itself ( Areas: Aalandhur, Adhambakkam, Nanganallur, T Nagar, Adyar, Anna nagar ) .

Sample size:

Sample size: 100

I have conducted the survey and collected the informations in that specified country, which was given my organisation. Furthermore I have collected many responds, in that I have selected 100 samples based on dependability of the informations.

Sample type:

It is non-probability purposive sample type.

This type of sample selects the sample members to conform to some standard. Here I am conducted the survey on consciousness of oil pulling. So for my convenience I may desire to speak merely with those who have experienced the therapy.

Collection method:

The aggregation method I have used is SURVEY METHOD – Questionnaire. The questionnaire contains three classs of measurement inquiry:

Administrative inquiries – place the respondent ‘s location.

Categorization inquiries – it normally cover sociological – demographic variables that allow participants replies to be grouped so that forms are revealed and can be studied.

Target inquiries ( structured ) – reference the fact-finding inquiries of a specific survey with a fixed set of picks ; frequently called as closed inquiries.

Instrument type:

The instrument type which I have used is interview agenda.

Interview agenda – which means I have interviewed the people with the aid of questionnaire.

Proposed analysis:

The questionnaire is full of nominal informations type ; I have used frequences, agencies and cross tabular matters.

Company PROFILE

IDHAYAM AN Overview:

Mr. V. V. Vanniaperumal has an model piece of land record in the concern universe of Tamil Nadu, south India, since 1943. He had three celebrated boies who built up the concern imperium in comestible sesame oil as traditional household concern. Their concern base was constructed in the concern town – Virudhunagar.

Mr. V. V. Rajendran, boy of Mr. V. V. Vanniaperumal was the laminitis of the Idhayam group in the twelvemonth 1986. He, with an experience of more than 43 old ages launched sesame oil in a new consumer wadding in the trade name name IDHAYAM. The group was built with the chief object of SINCERITY and HARDWORK. COMMITMENT TO QUALITY was their cardinal to success.

Mr. V. V. Rajendran passed off in the twelvemonth 1994 at the age of 65. Bing the eldest boy, Mr. V. R. Muthu, led his brothers, Mr. V. R. Sathyam and Mr. V. R.Thendral to convey the concern to greater highs. Under his leading, the company moved towards mechanization in production and packaging, and increased domestic every bit good as export gross revenues.

IDHAYAM, The name gets its beginning from ‘Hriday ‘ a Sanskrit word, which means ‘Heart ‘ .

The high unsaturation of sesame oil, due to the presence of about degrees of oleic and linoleic acid along with the natural antioxidant compounds render much favourable wellness properties viz. , hypocholesterolemic and cardiac friendly ‘heart friendly ‘ . Therefore, the name IDHAYAM

Company Vision:

To be a prima and well-thought-of company in supplying high quality comestible oils with world-wide visibleness.

Company Mission:

We are dedicated to present premium quality benne oil through uninterrupted betterment in quality with an uncompromised degree of service, investing in procedure engineering, advanced packaging, human resources and frequent update of R & A ; D, endeavoring to accomplish world-wide acknowledgment as a taking provider in the industry.

THE Business:

Never compromising on its premium natural stuffs, the specially, carefully selected seeds are automatically cleaned. Palm jiggery, which has the belongingss of saving, is used in the production of IDHAYAM benne oil. The company packs and trades sesame oil under three trade name names- IDHAYAM, DELT and SIM SIM.

Selling 15000 metric tons yearly, the company is placed as the leader in sesame oil industry in India.

PRODUCTS OF IDHAYAM:

SAMBANDHI IN 1992

DOTS APPALAM IN 2001

SWEET COATED SESAME SEEDS IN 2005

IDHAYAM WEALTH IN 2005

IDHAYAM MANTRA IN 2006

IDHAYAM HARDIL IN 2006

IDHAYAM REACH

Idhayam sells their merchandises to more than 10 states with the client base in USA, gulf states, Singapore, Canada, Malaysia, Australia, Sri Lanka, UK, Russia, Norway, France, Denmark, South Africa, port Louis, new Zealand, Switzerland, Mauritius and Scotland.

Over the old ages IDHAYAM has proven themselves to be the preferable provider of comestible oils.

SESAME OIL

Vedic EXCELLANCE:

Sesame Seed Oil has been used as curative oil for 1000s of old ages. Sesame oil is mentioned in the Vedas as excellent for worlds. It is of course antibacterial for common tegument pathogens, such as staphylococci and streptococci every bit good as common tegument Fungi, such as jock ‘s pes fungus. It is of course antiviral. It is a natural anti-inflammatory agent.

RELEIF FROM DANDRUFF:

Used after exposure to weave or sun it will quiet the Burnss. It nourishes and feeds the scalp to command dry scalp dandruff and to kill dandruff doing bacteriums. It protects the tegument from the effects of Cl in swimming pool H2O. Used before and after radiation interventions, benne seed oil helps neutralize the inundation of O groups, which such intervention necessarily causes.

Medical Use:

Used after exposure to weave or sun it will quiet the Burnss. It nourishes and feeds the scalp to command dry scalp dandruff and to kill dandruff doing bacteriums. It protects the tegument from the effects of Cl in swimming pool H2O. Used before and after radiation interventions, benne seed oil helps neutralize the inundation of O groups, which such intervention necessarily causes. In recent experiments in Holland by Ayurveda doctors, the oil has been used in the intervention of several chronic disease procedures, including hepatitis, diabetes and megrims.

In vitro, benne seed oil has inhibited the growing of malignant melanoma ( a tegument malignant neoplastic disease ) : PROSTAGLANDIN LEUKATRINES and ESSENTIAL FATTY ACIDS 46: 145-150, 1992. Besides in vitro, benne seed oil has inhibited reproduction of human colon malignant neoplastic disease cells: ANTI CANCER RESEARCH 11: 209-216, 1992.

Consequence OF OIL BATH:

On the tegument, oil soluble toxins are attracted to sesame seed oil molecules, which can so be washed off with hot H2O and a mild soap. Internally, the oil molecules pull oil soluble toxins and transport them into the blood watercourse and so out of the organic structure as waste.

Used as a douche mixed with warm H2O, the oil controls vaginal barm infections.

Sesame seed oil absorbs rapidly and penetrates through the tissues to the really marrow of the bone. It enters into the blood watercourse through the capillaries and circulates. The liver does non brush benne seed oil molecules from the blood, accepting those molecules as friendly.

Sesame seed oil helps articulations maintain their flexibleness. It keeps the skin supple and soft. It heals and protects countries of mild scrapings, cuts and scratchs. It helps fasten facial tegument, peculiarly around the olfactory organ, commanding the usual expansion of pores as tegument ages chronologically.

AS AN ANTI-OXIDANT:

Research shows that benne seed oil is a powerful antioxidant. In the tissues beneath the tegument, this oil will neutralize O groups. It penetrates into the skin rapidly and enters the blood watercourse through the capillaries. Molecules of benne seed oil maintain good cholesterin ( HDL ) and lower bad cholesterin ( LDL ) .

Sesame seed oil is a cell growing regulator and slows down cell growing and reproduction.

In both the little bowel and the colon, some cells are nourished by fat alternatively of sugar. The presence of benne seed oil can supply those cells with indispensable nutriment.

THOUGHT FOR TEENS:

Teen male childs and misss have learned, wrongly, that all oil is bad for their facial tegument. Heavy oils and toxic oils and picks are bad for all facial tegument. But sesame seed oil is the one oil which is really good for immature tegument.

It helps command eruptions and neutralizes the toxicants which develop both on the surface and in the pores. With sesame oil, no cosmetics are needed. The oil will do immature facial tegument to hold and expose natural good wellness.

EXPERIEMENTAL Consequence:

In an experiment at the Maharishi International College in Fairfield, Iowa, pupils rinsed their oral cavities with sesame oil, ensuing in an 85 % decrease in the bacterium, which causes gingivitis.

As nose beads, sniffed back into the fistulas, benne seed oil has cured chronic sinusitis. As a pharynx mouthwash, it kills strep and other common cold bacterium. It helps sick persons of psoriasis and dry tegument complaints. It has been successfully used in the hair of kids to kill lice infestations. It is a utile natural UV defender.

Good FOR BABIES:

On the tegument, oil soluble toxins are attracted to sesame seed oil molecules, which can so be washed off with hot H2O and a mild soap. Internally, the oil molecules pull oil soluble toxins and transport them into the blood watercourse and so out of the organic structure as waste.

Used as a douche mixed with warm H2O, the oil controls vaginal barm infections.

Sesame seed oil absorbs rapidly and penetrates through the tissues to the really marrow of the bone. It enters into the blood watercourse through the capillaries and circulates. The liver does non brush benne seed oil molecules from the blood, accepting those molecules as friendly.

Sesame seed oil helps articulations maintain their flexibleness. It keeps the skin supple and soft. It heals and protects countries of mild scrapings, cuts and scratchs. It helps fasten facial tegument, peculiarly around the olfactory organ, commanding the usual expansion of pores as tegument ages chronologically.

BAD TEETH EQUAL BAD HEART:

Peoples with more bacteriums in their oral cavities besides have more grounds of bosom disease, research workers said on Monday in a survey beef uping the grounds for a nexus between gum disease and bosom diseases.

A A

The survey of 657 people who had no history of shot or bosom onslaught showed that people with more bacteriums that cause periodontic disease besides had thicker carodit arterias – a strong index of clotted blood vass.

In the American Heart Association ‘s journal Circulation, the squad at Columbia University in New York said the association held even when other bosom hazard factors were taken into history.

“ This is the most direct grounds yet that gum disease may take to stroke or cardiovascular disease ” said Dr.Moise Desverieux at Columbia University Medical Center, who led the survey.

“ And because gum infections are preventable and treatable, taking attention of your unwritten wellness could really good hold a important impact on your cardiovascular wellness. ”

WHAT IS OIL PULLING?

Our ascendants practiced oil pulling ( laping with oil ) many centuries ago. Over the old ages, the importance of oil drawing lost its significance. However, it is an first-class and really easy method to follow even in these modern times to maintain our oral cavity, dentitions and gums clean, strong and healthy.

Every forenoon on waking up, on an empty tummy, take 5 to 10 milliliter. of unadulterated oil in your oral cavity. Close your oral cavity and classy and twirl the oil in such a manner that the oil passes through all the spreads between the dentitions. By making this for 15 to 20 proceedingss, the oil in the oral cavity turns milky and bubbling. This has to be spat out. Then rinse your oral cavity with clean H2O. This is the manner to make oil pulling.

The ideal clip to make oil pulling is in the forenoon hours. However, for those whom making it in the forenoon is non convenient, they may besides make oil drawing at dark before traveling to bed.

BENEFITS OF OIL Pull:

During oil pulling, the oil in the oral cavity, surrounds the bacterium in the oral cavity and prevents respiration of the bacterium. This makes the bacteriums inactive. The oil when kept in the oral cavity for a piece mixes with the spit and turns into an emulsified oil. Further, the hydrogen carbonates in the saliva mix with the emulsified oil and alteration into a hebdomad saponaceous solution. This saponaceous solution putting to deaths and washes off the inactivated bacteriums. Therefore, upsets and diseases that could hold been caused by the bacteriums in the oral cavity are prevented. This saponaceous solution neither harms the soft buccal tissues nor causes any side effects.

If sesame oil is used for oil pulling, the benefits of the oil pulling are enhanced because of the medicative belongingss of sesame oil. It prevents tooth decay, shed blooding gums, bad breath and waterlessness of pharynx. Sesame oil heals cuts and lesions in the soft buccal tissues and chapped and cracked lips besides. It strengthens the dentition, gums and jaws. Not merely that there are lot more benefits like we can avoid wakefulness, which means if we use the therapy we could be able to hold a nice slumber at dark.

DATA ANALYSIS

A STUDY ON AWARENESS OF IDHAYAM OIL PULLING AMONG CUSTOMERS

Name: Gender: Male/Female

Area of location:

Occupation: BUSINESS/WORKING/RETIRED/OTHERS

Contact no: Marital position:

Education: Income:

1 ) Age?

2 ) Do you cognize what oil pulling/oil drawing therapy is?

Yes No ( If your reply is YES, so travel further. Otherwise go to Q18 )

3 ) Which medium helped you to cognize about oil pulling?

Media ads Doctors Word of oral cavity

4 ) Have you of all time tried oil drawing therapy?

Yes No

If no, what is your ground? ( After replying this spell to Q16 )

Trouble to pass the clip to seek

Not clear about the product/benefits

5 ) How many yearss you have been utilizing oil drawing therapy?

& lt ; 1 Month 1 – 2 Calendar months 2 – 5 Months & gt ; 5 Calendar months

6 ) Is there anybody else utilizing oil drawing at your place?

Yes No

7 ) Why you are utilizing oil drawing? To cure/avoid ( below stated are the benefits out of oil pulling )

Mouth related infections ( aˆ¦aˆ¦ )

Sleeplessness ( aˆ¦aˆ¦ )

Face hickeies ( aˆ¦aˆ¦ )

Throat infection ( aˆ¦aˆ¦ )

None ( aˆ¦aˆ¦ )

Other benefits specify aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦ .

8 ) Have you got the benefit that which what you mentioned in Q6 as your ground for utilizing oil pulling

Yes No

9 ) Are you able to happen the merchandise from the nearer retail merchant shop?

Yes No

10 ) How do you experience about the advertizement?

The advertizements are attractive

The advertizements provides equal information

The contents of the advertizements can be improved

11 ) Are the advertizements provide you the oil drawing relevant benefit information?

Yes No

If No, in what manner the advertizements are non supplying you the relevant information? In the manner of

Benefits

Merchandise cognition

Methods to utilize

12 ) Are you still utilizing the therapy?

Yes No if no, so grounds for halt utilizing it

13 ) To whom you recommend to utilize oil drawing therapy?

Family Relatives Friends None

14 ) Reasons for unknowingness.

No cognition of merchandise

No cognition of benefits

15 ) If you know the merchandise and its benefits, would you like to seek the therapy?

Yes No

16 ) Suggestions?

@ @ @ THANK YOU FOR YOUR FEEDBACK @ @ @

Gender:

Statisticss

Gender

Nitrogen

Valid

100

Missing

0

Gender

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Male

67

67.0

67.0

67.0

Female

33

33.0

33.0

100.0

Entire

100

100.0

100.0

Inference:

From the entire sample size of 100, 67 peoples are male and the staying people of 33 are female.

Occupation:

Case Processing Summary

Cases

Valid

Missing

Entire

Nitrogen

Percept

Nitrogen

Percept

Nitrogen

Percept

Gender * Occupation

100

100.0 %

0

.0 %

100

100.0 %

Gender * Occupation Cross tabular matter

Count

Occupation

Entire

Business

Work

RETIRED

OTHERS

Gender

Male

8

38

9

12

67

Female

2

8

0

23

33

Entire

10

46

9

35

100

Inference:

In my sample of 100, there were 67 of male and 33 of female. Out of which 46 ( 38 male & A ; 8 female ) were working people who have been utilizing the therapy and remainder were concern and retired peoples. So from this I can state that the on the job people are the big figure of users of therapy.

AGE/AGE COMPARISON ( TRIED AND STILL USING PEOPLE ) :

Case Processing Summary

Cases

Valid

Missing

Entire

Nitrogen

Percept

Nitrogen

Percept

Nitrogen

Percept

Age * Occupation

100

100.0 %

0

.0 %

100

100.0 %

Age * Occupation Cross tabular matter

Count

Occupation

Entire

Business

Work

RETIRED

OTHERS

Age

20-30 year.

0

7

0

20

27

30-40 year.

5

17

0

9

31

40-50 year.

3

15

1

3

22

Above 50 year.

2

7

8

3

20

Entire

10

46

9

35

100

Age * Gender Cross tabular matter

Count

Gender

Entire

Male

Female

Age

20-30 year.

13

14

27

30-40 year.

20

11

31

40-50 year.

16

6

22

Above 50 year.

18

2

20

Entire

67

33

100

Inference:

In our sample size of 100, there were wholly 67 male and 33 female, out of which 31 were in between 30-40 year. Which means this age group got the highest users of oil drawing therapy and in that 31, 20 were male and 11 was female.

AGE WISE TRIED Peoples:

Case Processing Summary

Cases

Valid

Missing

Entire

Nitrogen

Percentage

Nitrogen

Percentage

Nitrogen

Percentage

Try * Still utilizing * Age

24

24.0 %

76

76.0 %

100

100.0 %

Try * Still utilizing * Age Cross tabular matter

Count

Age

Still utilizing

Entire

Yes

NO

20-30 year.

Try

Yes

2

6

8

Entire

2

6

8

30-40 year.

Try

Yes

2

4

6

Entire

2

4

6

40-50 year.

Try

Yes

5

5

Entire

5

5

Above 50 year.

Try

Yes

4

1

5

Entire

4

1

5

Inference:

The sum of 100, merely 24 were tried the therapy. In that the age group who has been still utilizing the therapy is above 50 year.

KNOWN AND TRIED Peoples:

Statisticss

Know

Try

Nitrogen

Valid

100

41

Missing

0

59

Know

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

41

41.0

41.0

41.0

NO

59

59.0

59.0

100.0

Entire

100

100.0

100.0

Inference:

The graph shows that 41 figure of peoples were know about the therapy and in that 24 were tried the therapy and used by them.

Try

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

24

24.0

58.5

58.5

NO

17

17.0

41.5

100.0

Entire

41

41.0

100.0

Missing

System

59

59.0

Entire

100

100.0

Inference:

The people who have tried the therapy are about 24 and the staying was non cognizant of the therapy.

Medium:

Statisticss

Medium

Nitrogen

Valid

41

Missing

59

Medium

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Medium

31

31.0

75.6

75.6

WORD OF MOUTH

10

10.0

24.4

100.0

Entire

41

41.0

100.0

Missing

System

59

59.0

Entire

100

100.0

Inference:

The graph shows that the people who know about the therapy every bit good as merchandise through media, this medium plays a critical function to do them cognizant.

Tested PEOPLE FOR WHAT PURPOSE:

Case Processing Summary

Cases

Included

Excluded

Entire

Nitrogen

Percentage

Nitrogen

Percentage

Nitrogen

Percentage

Try * Aim

24

24.0 %

76

76.0 %

100

100.0 %

Report

Try

Aim

Mean

Nitrogen

Std. Deviation

MOUTH RELATED

1.0000

17

.00000

PIMPELS

1.0000

3

.00000

None

1.0000

4

.00000

Entire

1.0000

24

.00000

Inference:

From the study we came to cognize that the therapy is make usage merely for oral cavity related ( mouth ulcers ) infections.

Tested PEOPLE AND STILL USING THE THERAPHY:

Case Processing Summary

Cases

Included

Excluded

Entire

Nitrogen

Percentage

Nitrogen

Percentage

Nitrogen

Percentage

Try * Still utilizing

24

24.0 %

76

76.0 %

100

100.0 %

Report

Try

Still utilizing

Mean

Nitrogen

Std. Deviation

Yes

1.0000

8

.00000

NO

1.0000

16

.00000

Entire

1.0000

24

.00000

Inference:

When the clients don find any benefit so there is some opportunities of non lodging with the merchandise.

PURPOSE AND NO OF DAYS:

Case Processing Summary

Cases

Included

Excluded

Entire

Nitrogen

Percentage

Nitrogen

Percentage

Nitrogen

Percentage

Purpose * No of yearss

24

24.0 %

76

76.0 %

100

100.0 %

Report

Aim

No of yearss

Mean

Nitrogen

1 MONTH

1.6667

9

1-2 MONTHS

1.8889

9

2-5 MONTHS

2.3333

3

ADOVE 5 MONTHS

2.3333

3

Entire

1.9167

24

Inference:

The people who tried the therapy are non utilizing the therapy after 2 months. This might be because of the people who tried therapy for some benefit may acquire their benefit within two months.

Ads:

Statisticss

Ad

Nitrogen

Valid

24

Missing

76

Ad

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Attractive

1

1.0

4.2

4.2

PROVIDES INFO

10

10.0

41.7

45.8

CAN Be IMPROVED

13

13.0

54.2

100.0

Entire

24

24.0

100.0

Missing

System

76

76.0

Entire

100

100.0

Inference:

The peoples whom of all time tried the therapy said that the advertizement can be improved and to supply some information.

Ad:

Information

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

8

8.0

33.3

33.3

NO

16

16.0

66.7

100.0

Entire

24

24.0

100.0

Missing

System

76

76.0

Entire

100

100.0

Inference:

If the company did non supply any information so there is a opportunity of non utilizing the therapy.

UNWARENESS AND LIKE TO USE:

Descriptive Statisticss

Nitrogen

Mean

Std. Deviation

Minimum

Maximum

Try

41

1.4146

.49878

1.00

2.00

Unknowingness

76

1.66

.478

1

2

Try

Observed N

Expected N

Residual

Yes

24

20.5

3.5

NO

17

20.5

-3.5

Entire

41

Unknowingness

Observed N

Expected N

Residual

NO PRODUCT KNOWLEDGE

26

38.0

-12.0

NO BENEFITS KNOWLEDGE

50

38.0

12.0

Entire

76

Inference:

The ground for unknowingness of the therapy is because of deficiency of benefit information to clients.

LIKE TO USE:

Case Processing Summary

Cases

Included

Excluded

Entire

Nitrogen

Percentage

Nitrogen

Percentage

Nitrogen

Percentage

Unawareness * Like to utilize

76

76.0 %

24

24.0 %

100

100.0 %

Report

Unknowingness

Like to utilize

Mean

Nitrogen

Yes

1.66

64

NO

1.67

12

Entire

1.66

76

Inference:

If the company provides the benefit information, the peoples are willing to utilize n seek the therapy.

RELIABILITY Analysis:

RELIABILITY ANALYSIS – Scale ( A L P H A )

1. KNOW Know

2. MEDIUM Medium

3. Try Try

4. PURPOSE Purpose

5. GOT got the benefit

6. NO_OF_DA No of yearss

7. STILL Still utilizing

Dependability Coefficients

N of Cases = 100.0 N of Items = 7

Alpha = .7551

Inference:

The above mentioned consequence with alpha ( value = .7551 ) value shows the dependability for the informations.

Findingss

From the entire sample size of 100, 67 peoples are male and the staying people of 33 are female.

In my sample of 100, there were 67 of male and 33 of female. Out of which 46 ( 38 male & A ; 8 female ) were working people who have been utilizing the therapy and remainder were concern and retired peoples. So from this I can state that the on the job people are the big figure of users of therapy.

In our sample size of 100, there were wholly 67 male and 33 female, out of which 31 were in between 30-40 year. Which means this age group got the highest users of oil drawing therapy and in that 31, 20 were male and 11 was female.

From the sum of 100, merely 24 were tried the therapy. In that the age group who has been still utilizing the therapy is above 50 year.

The figure of peoples were know about the therapy is 41 and in that 24 were tried the therapy and used by them.

The people who have tried the therapy are about 24 and the staying was non cognizant of the therapy.

The people who know about the therapy every bit good as merchandise through media merely, this medium plays a critical function to do them cognizant.

From the study we came to cognize that the therapy is make usage merely for oral cavity related ( mouth ulcers ) infections.

When the clients don find any benefit so there is some opportunities of non lodging with the merchandise.

The people who tried the therapy are non utilizing the therapy after 2 months. This might be because of the people who tried therapy for some benefit may acquire their benefit within two months.

The peoples whom of all time tried the therapy said that the advertizement can be improved and to supply some information.

If the company did non supply any information so there is a opportunity of non utilizing the therapy.

The ground for unknowingness of the therapy is because of deficiency of benefit information to clients.

If the company provides the benefit information, the peoples are willing to utilize n seek the therapy.

SUGGESTIONS/RECOMMENDATIONS

Few suggestions that would assist in doing consciousness of oil drawing therapy.

To increase the consciousness and to do people to seek out the therapy the company should give more benefit information through advertizements.

Since it is wellness related merchandise construct, if the physician provides some benefit information through advertizement so the clients may came cognize the demand of the oil drawing therapy.

Expand the advertizements telecast through many channels.

An organisation should be cognizant of, whether the clients know about the merchandise or non

LIMITATIONS OF THE STUDY

The countries and its precincts were new to me. This consumed clip to seek and make to the human ecology.

It took clip to roll up valuable informations from consumers who visits the departmental shops, where I have to wait for the consumers.

While nearing the consumers at their place, some consumers failed to supply the information and some consumers did non react decently.

In some instances I talked behalf of the clients to acquire response from them. So it is likely that incidents of informations mistake may happen.

LEARNINGS OUT OF THE PROJECT/INTERNSHIP

What is the degree of reach/awareness of the merchandise among consumers?

Which age groups are tried and continuously making the oil drawing therapy

Which peoples know about the merchandise really mostly, whether it is educated/working/retired peoples.

What is the consumes penchants about the merchandise and the advertizements

My personal acquisition: Bing a selling pupil, now I know how to near the peoples and how to convert them to roll up their positions as a response.

Decision:

The merchandise IDHAYAM WEALTH oil pulling is non that much aware by consumers about because of the deficiency of cognition and the information ( like benefits information ) non provided by the company through advertizements. So because of these grounds the merchandise has got the low market/movement and low range among clients. To better this merchandise consciousness, the company must make some activities like supplying benefit information with the aid of physicians through advertizements. And they must be advanced in how to do the clients aware of the merchandise.

Cite this Awareness Of Idhayam Oil Pulling Among Customers Biology

Awareness Of Idhayam Oil Pulling Among Customers Biology. (2017, Jul 11). Retrieved from https://graduateway.com/awareness-of-idhayam-oil-pulling-among-customers-biology-essay/

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