Barnardos Campaign

Media coursework the usual purpose of advertising is to make the target audience aware of the company’s products and or services. It is also a way of attracting people to spend money on their goods or services, so they can make money. A lot of advertisements are designed to compete with other rival companies, so the customers will buy or use their products instead of their rivals. However charity advertising is very different; it doesn’t seek to sell any product or service, but to appeal to its target audience, so that they donate money.

They also use the advertisements to raise awareness of social issues. Both of the Posters’ show an image of a child with the faces drained of their youth; showing the public the inner feelings of a child which has been robbed of his or her childhood. This makes people aware of how child prostitution can affect children’s life. The empathy causes them to realize that child prostitution is a growing problem. The images are getting people to apprehend that prostitution steal’s the youth out the children’s youth.

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The settings of the posters are very important as they inform people as well as homes prostitution can take place publically. The poster with the girl (poster 1) alerts the community children are not safe in their own homes; where they are supposed to be the happiest. The bedroom (which supposedly for a child is a haven) is shown as a dark and gloomy place where the child repulses going to. Comparatively in the poster with boy (poster 2) the setting is in a public place notifying us that child prostitution is taking place right under our noses and we are blindly rejecting it.

The public toilets in poster 2 is also dirty this illustrates to me that the children are being forced to such horrifying deeds in unsanitary situations that there health is of no concern to the adults using them. The fact the boy in poster 2 knows that what is going to be done to him and he knows what he has to do is proven by the sadness shown on his face and the placing of his hands. The boy doesn’t want to undergo the terrifying experience once again. The boy’s eyes are not staring at the man who is about to use him again they are staring at audience; demonstrating that the only way he can be saved…

Despite its unpredictable outcome. Agencies’ needy obsession for campaigns to play in the news media is only growing and it is getting to such an extent that some are losing sight of their basic objectives. In their (frequent) belief that ‘no publicity is bad publicity’ they overlook how the campaign will affect product purchase. We have seen this in Barnardos’ ‘Child Poverty’ campaign. It quite probably generated much free publicity through press articles; however to what extent it actually gained support for the charity is questionable. The images proved to be too sensationalised and unrealistic

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