Bdm Assignment - Marketing Essay Example

Higher National Diploma in Business Unit Number and Title Start Date Assignment Due Date Assessor Name 5 - Bdm Assignment introduction. BUSINESS DECISION MAKING 16/04/2013 06/05/2013 Ms Lynette Hatley Assignment No Assignment Title Assignment Brief 1 Be able to use a variety of sources for the collection of data, both primary and secondary In this assignment students will (1) prepare a plan for the collection of primary and secondary data for a business problem of their choice; describe and justify the survey methodology and sampling frame used; (3) develop a questionnaire and justify its design for the business problem

Assignment Task / Description: Read the Scenario and then answer these questions: SCENARIO The Organization: You are required to choose an organization at your own choice. The organization could be a business entity operating in any industry such as manufacturing, tourism, hospitality, education and training,services, retail, wholesale, import-export, banking, media, food and beverage (F&B), electronic, information technology, fast moving consumer goods (FMCG), automobile, petrochemical, construction, garment, fashion, small and medium enterprises (SMEs).

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Assume that you are working as Market Research Manager, reporting to Director of Marketing Department in the organization you have chosen. Objective: You are assigned to prepare a market research report for the Director of Marketing. The objective of the report is to give details of a marketing research survey on customer awareness, perception and opinions on the company’s products and services. Page 1 of 3 1. Prepare a plan for the collection of primary and secondary data for a given business problem (LO1 : Assessment criteria 1. 1 ) 2. Describe and justify the survey methodology and sampling frame used (LO1 : Assessment criteria 1. 2 ) 3.

Develop a questionnaire and justify its design for the particular business problem that you have chosen (LO1 : Assessment criteria 1. 3 ) Outcomes achieved in the assignment: By completing this assignment successfully, the learner would have achieved the following learning outcomes:Learning Outcome LO1: Be able to use a variety of sources for the collection of data, both primary and secondary Assessment Criteria 1. 1 Create a plan for the collection of primary and secondary data for a given business problem 1. 2 Present the survey methodology and sampling frame used 1. 3 Design a questionnaire for a given business problem Page 2 of 3

Grading Criteria : To achieve a pass grade the To achieve a merit grade the evidence must show that you evidence must show that, in are able to: addition to the pass criteria, you are able to: P1 • Prepare a plan for the M1 collection of primary and secondary data for a given business problem Describe and justify the survey methodology and frame used Develop a questionnaire and justify its design for the given business problem • Demonstrate a knowledge of the different methods of collecting primary and secondary data Demonstrate a knowledge of the term ‘survey methodology’ and ‘frame’ Demonstrate a knowledge of questionnaire design To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, you are able to: D1 • Demonstrate an understanding of the different methods of collecting primary and secondary data through appropriate application to the given problem Demonstrate an understanding of ‘survey methodology’ and ‘sampling frame’ through appropriate application to the given problem Demonstrate an understanding of questionnaire design through application to the given problem • • • • • • Page 3 of 3

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