Business Description for Capstone Project - Marketing Essay Example
People enter into business with different reasons for doing that particular business and first question that need to be answered is who will be your customers and where will your business fit the most - Business Description for Capstone Project introduction. In other words, where will you locate the business that you will find more customers to your products and services. The business that I will enter into will be business that will service foods to the people of Sudan. This will be mainly because Sudan (my country) has just ended a two decades civil war and people are not growing crops to provide them with foods. They are depending on businesses that deliver food there.
This organization will have a mission and vision that people of Sudan will cherish forever. It will service them with variety of food items and employ many people throughout the country. This means that this organization will serve as an equal opportunity employer to the people of Sudan. The structure of this organization will be to serve as the largest food retail business in the country (Sudan). This business will be new in the market and to the country and this will make this organization very unique to the market. This business will be operated in the form of corporation.
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The main reason is that corporation will be the benefits of the corporation, limited liability, ownership is easily transferable, perpetual existence, tax advantage, and easy to raise capital. These are the most important reason why this organization will operate as a corporation (Ollek, 2008). This organization has already made plans as to how it will differential itself from the competition. This differentiation will come as the product uniqueness than what the competitors can offer. The organization will attract many customers from the market by offering low prices.
This will make customers come back again to buy our product and they are more likely to spread the words to friends and neighbors. Our organization will also create high quality products and services that our customers will like. We will also have outstanding customer service, convenient location, attractive packaging, and we will also ensure that we understand the competition in order to find ways to be unique and operate successfully (Watson, 2009). Locating this business in the country that has just got out of two decades of civil war will make the product different from what other competitors might offer.
Offering unique products and services to this undeveloped country will play a big role in attracting customers to buy our products. We will ensure that competition is not obstacle to our success. Our organization will also develop survey that will let customers to us what they think of our products and services we offer. By doing survey, will let us know where we should develop as we progress with the business. It will be easy task to introduce these unique products into the market. Our organization will do grand opening the first day store is open at every location throughout the country.
We can also develop commercials for our products to help introduce and promote sales as well to our customers. We will also do in-store promotions to introduce our products. Our organization will be very flexible by replacing old ideas with new ones the customers might like (Herrfeldt, 2010). Product uniqueness is the very significant many ways and it lead to the success of the organization. Promoting and being flexible on ideas always will make sales rise and business will succeed. Our business will be successful by doing all that the operation needs to operates well and attract customers throughout the entire country.