We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

See Pricing

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
Back
2/4 steps

How Many Pages?

Back
3/4 steps

Sign Up and See Pricing

"You must agree to out terms of services and privacy policy"
Back
Get Offer

Case Study: British Teelcom Retail Essay

Hire a Professional Writer Now

The input space is limited by 250 symbols

Deadline:2 days left
"You must agree to out terms of services and privacy policy"
Write my paper

Case Study: BT Retail

Executive Summary
BT was created in 1981 when the telecommunications arm of the British Post Office was reformed as a separate entity in preparation for privatisation in 1994. The various challenges came with this privatisation which included competition, very tight government regulations which had an impact on product prices and the day to day running of the business. As a result of the privatisation, a different direction had to be adopted by the company as having continued doing things in the same way as they previously where being done in the public sector was not going to give them a competitive advantage over their competitors.

Don't use plagiarized sources. Get Your Custom Essay on
Case Study: British Teelcom Retail
Just from $13,9/Page
Get custom paper

Also a programme of change management would be required to ensure the transition from operating as an arm of the British Post office to BT on its own. Hence the need for BT to transform itself from a bureaucratic monopoly to a customer focused organisation. Keeping the customers in mind at everything they did.

Essentially making the customer “KING” and also understanding that the customer is the “HEART” of BT retail. Understanding that the change will give BT a competitive advantage over its competitors is also a component that is taken into consideration by the author. Various other initiatives where undertaken within the company to ensure BT yielded profits i.e Reducing costs and doing other exercises in ensuring minimising of loss of market share and keeping their existing customer base whilst on the other hand trying different initiatives to grow their book.

There are various initiatives that the author proposes to be used by BT in moving from a public operating entity to a fully fledged competitive private organisation. These include the introduction of the customer driven strategy to be adopted by the top leadership as well as the introduction of the balance scorecard and how it feeds into the performance of each and every employee within BT. The different processes involved in implementing the different initiatives that support the strategy adopted by the top leadership. The author also makes reference to bringing in a new project management and change management team to dealing with the changes required by the organisation. The introduction of CRM and CSM teams within the organisation to support the adopted strategy. Given the earlier adoption
of the TQM philosophy by BT, a revitalisation of this philosophy is unavoidable considering the depreciation of the quality within BT.

Cite this Case Study: British Teelcom Retail Essay

Case Study: British Teelcom Retail Essay. (2016, Jun 01). Retrieved from https://graduateway.com/case-study-british-teelcom-retail/

Show less
  • Use multiple resourses when assembling your essay
  • Get help form professional writers when not sure you can do it yourself
  • Use Plagiarism Checker to double check your essay
  • Do not copy and paste free to download essays
Get plagiarism free essay

Search for essay samples now

Haven't found the Essay You Want?

Get my paper now

For Only $13.90/page