Music is one of the most beloved human experiences. Everyone enjoys a different type of music and that is evident in different events from graduation ceremonies to weddings and presidential inaugurations. Also, we use music in our films, plays because we can always deliver the message using music. It is the power of music that everyone gets influenced by and nothing could stop this power because it facilitates communication which goes beyond words and enables meanings to be shared.
Nowadays, we have several types of music such as blues, jazz, hip-hop, new age metal, house, country and rock & roll. Also there are other types of music that produced due to modifications of several genres which makes the list unlimited. All these types are produced throughout the music industry. It consists of composers, singers and the companies and professional who produce and promote the music like music stores, music venues, road crew, producers, and business managers, studios, engineering performance and rights organizations.
Nowadays, this industry is facing a lot of challenges that should be faced to develop the music industry. The music industry as a whole is facing a massive challenge. The industry is changing quickly and the market also is changing quickly. These challenges are related to the new technology that has been introduced into the music industry. The main problem that is facing the music industry is the internet. There are a numerous numbers of websites providing information about how to steal contemporary music regardless of the copy rights of the creators.
In the article ” The Music Industry: Facing New Challenges”, which is a research project done by a company working in the field of music. In the research they stated that the internet allows the users to download any kind of music they want at high quality for no cost using the swapping or file sharing. These method leads to a huge decrease in the sales and profits of the music. According to the International Federation of the Phonographic Industry (IFPI), the internet record industry has been rising since it reached a 1 million illegal internet music files shared and these music files are equal to $132 million.
These internet files are totally illegal because they violate the laws of copy rights and they are considered as a fraud; there are some supporters that lay part of the responsibility on the corporate greed. The supporters claim that the high price of the CDs and recorded music is the main reason that drives consumers to such alternatives and they also say that it encourages the further sales and that the record companies are trying to keep its monopoly powers. Moreover, there is another problem mentioned in the article, which is the changing in the market of music.
These changes affect the way of purchasing music so the retailers such as Virgin, HMV and Tower Records have to face a competition from on-line retailers such as Amazon. Thus, facing all these challenges leads to the shortage of profit and income, but the music industry always needs to be developed introducing new technologies and inventing new types of music. So it is a great challenge for this industry as it needs not only to survive but also to progress. The development of the musical industry should be done by working on different ways in parallel.
The first way is facing the illegal download that causes a lot of losses to the music industry. This illegal action should be faced by enforcing the law on the people who published the music on the internet and they should pay money as a penalty for them. Also, the music fans have to play their role by stop downloading these illegal downloads. According to the article “Problems With The Music Industry& Steps To Improve it”, the writer Jesse Atkinson CEO, of Urban Threshold Enterprises Inc. stated that in 2008, more than 115,000 albums were released, but only 110 sold more than 250,000 copies, a mere 1,500 topped 10,000 sales, and fewer than 6,000 cracked the 1,000 barrier. So the companies have to work on increasing the sales of the music by making sites which we can download the music through it officially and these web sites should have anti-coping software which prevents any one from publishing the downloaded music on other websites. Moreover, the companies should work on changing the market mix by decreasing the prices of the CDs and improve the quality of music.
This could happen if they cut the unnecessary costs such as avoid having a huge number of artists but they should focus on the real talented ones and increase the productivity. Furthermore, the music companies should spend more on promoting their products and provide incentives for the customers like buying two CDs and get the third one for free and a gift card so if the customer buys many times from the company’s stores, then he will get free gifts. In addition to the role of companies and fans, the government also should play its role in controlling the market and combat the monopolistic practices of the large companies.
In a nut shell, we can conclude that the music is a very vital part in our lives and it plays a great role in it using its unlimited power. But it faces some challenges that occurred due to the technological revolution in our lives that leads to a different kind of fans with different musical concerns. These challenges should be faced by the combination between the musical companies, the fans and the government so everyone play his role in order to improve the music industry. Finally, all these efforts will drive us towards better music industry which will lead to better living environment.
“MP3’s and the Music Industry.” 123HelpMe.com. 18 Sep 2012 <http://www.123HelpMe.com/view.asp?id=154197>.
Atkinson, Jesse. “PROBLEM WITH THE MUSIC INDUSTRY & STEPS TO TAKE TO IMPROVE IT.” – THE URBAN BUZZ FACTOR. N.P., 20 Sept. 2009. Web. 24 Sept. 2012. <http://www.urbanbuzzfactor.com/profwiiles/ problem-th-the-music-1>.