Channel Distribution - Management Essay Example
HISTORY OF PROCTER & GAMBLE:
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States - Channel Distribution introduction. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages. In 2012, P&G recorded $83.68 billion in sales. Fortune magazine awarded P&G a top spot on its list of “Global Top Companies for Leaders”, and ranked the company at fifteenth place of the “World’s Most Admired Companies” list. Chief Executive Magazine named P&G the best overall company for leadership development in its list of the “40 Best Companies for Leaders”.
THE POWER OF PURPOSE:
Companies like P&G are a force in the world. Our market capitalization is greater than the GDP of many countries, and we market our products in more than 180 countries. With this stature comes both responsibility and opportunities. Our responsibility is to be an ethical corporate citizen-but our opportunity is something far greater, and is embodied in our PURPOSE. P&G’s Purpose Statement articulates a common goal that inspires us daily:
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“We will provide branded products and services of superior quality and value that improves the lives of the world’s consumers, now and generations to come. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.”
Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, Egypt and Latin America. Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.
My conclusion about my research about the retailers and suppliers of P&G is they have so many products manufactured inside and outside the Philippines, that’s why they are one of the best chosen products/company here in our country because of their quality and service they are providing to the customers so the customers can satisfy the needs and wants of their fellow customers. I also want to include that P&G will inspire many Filipinos to their products they introduce each and every time they produce a new product to the market.