Coca-Cola Marketing Campaign Essay

What is the product being marketed? - Coca-Cola Marketing Campaign Essay introduction?? Provide a background on the company Coca-Cola, (soft drinks).The Coca-Cola Company is one of the world’s most recognized trade mark. It has a history over 100 years, it’s one of the longest surviving companies. The company is best known for its flagship product Coca-Cola invented in 1886 by an American pharmacist. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7billion servings each day. Outline the internal/external customers of the products

Internal customers: Everyone who works in the Coca-Cola Company. External customers: Customers in all age ranges
Do you think the ad campaign is effective? Yes/No explain
Yes I think the apple campaign is effective, as it attracts all kind of people due to the simple & clean idea and design.

We will write a custom essay sample on
Coca-Cola Marketing Campaign
specifically for you for only $13.9/page
Order now

More Essay Examples on Marketing Rubric

What forms of market research /analysis would be utilized to find out the needs of the customers Quantitative research and Qualitative research

Discuss the differences in ad campaigns over the last decades
Coca-Cola has always relied in advertising to promote and market the brand, and this is why they are always on the top of their industry. Every few years Coca-Cola changes their packaging. As Coca-Cola is the sponsor of the Olympic Games, they will release a special Olympic edition packaging during the Olympic seasons. From the old glass bottle they transformed it to plastic ones for people to carry around easily.

SWOT analysis
Strength
-Wide recognition around the world
-Leading brand
-Strong revenue growth
-Strong marketing and advertising.
-First commercial sponsor of the Olympic Games
-Sponsor of McDonald’s.
Weakness
-Coca-Cola has large organizations which are hard to control and manage. -The product is not concerned a healthy product, All of their product contains a high level of sugar and caffeine; long time drinking could easily lead to health problems. -Customers are not being able to differentiate among between Coke Zero and Diet Coke.

Opportunities

-The company’s effective distribution network allows the company to take any product and have it in nearly every store around the world in days. -Carbonated beverage is accord with young people demand, especially for the Asian countries, rapid economic development has brought great opportunities.

Threats

-Coca-Cola’s Main competitor, Pepsi. In the past few years Pepsi has been developing rapidly. -substitutability

Choose Type of service

Choose writer quality

Page count

1 page 275 words

Deadline

Order Creative Sample Now

Haven’t Found A Paper?

Let us create the best one for you! What is your topic?

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Eric from Graduateway Hi there, would you like to get an essay? What is your topic? Let me help you

logo

Haven't found the Essay You Want?

Get your custom essay sample

For Only $13.90/page