Referring to the matter above, we as the student of Diploma in Accountancy had been given the task of business plan. The business plan is requirement for Fundamental of Entrepreneurship (ETR300) subject.
We had established a futsal centre known as Kick-Off. 2. We had decided in the business plan that the location at Lot 26476, JalanMemanda 9, Ampang Point E12, Ampang Jaya, 68000 Selangor DarulEhsan. The business plan also provides the information and details regarding our futsal business. 3. We very hope our business plan will satisfy the requirement for this subject as we have been tried our best to complete this business plan. We hope our business plan will give some benefit to other people as a reference. Acknowledgement
Assalamualaikumwarrahmatullahiwabarakatuh. First of all, we would like to thank to ALLAH SWT, Most Gracious and most Merciful, for giving us the strength and ability to prepare and finish this proposal successfully. Without the consent of ALLAH SWT, we may not be able to perform our work correctly. We also would like to take this opportunity to thank all that had involved in preparing this proposal. All the ideas, guidance and advises from them had helped us to solve our difficulty while completing our business plan.
Furthermore, a big thanks to PuanZilaBintiZainalAbidin and to all our special friends those help and support us. Insha’Allah we never forget all the kindness given from all of you. Without your co-operation, we believe that we wouldn’t have a lot experiences and solution to prepare the business plan. Lastly, we hope that all the goodness given to us will get the blessing from Allah SWT. Besides that, we also would like to thank to all people who are willing to help us, especially in gaining the information to accomplish this proposal.
In order to get the information, we have set the appointment to interview with those who involved in Futsal Centre. By gaining all the information that we needed from, we finally succeeded in completing our business plan. We really appreciate it because of their help and willingness; it helps us to understand batter about our business. Without their help, our “Business Plan” would never meet the end result as we wanted. Lastly, we would like to thank our family and friends for their support and advices. Without their support and help, we are sure that we will not reach until this stage.
Although we faced several of difficulties while completing this project, in the end we are able to complete this task on time. This project also thought us how to precious the value of friendship. Tolerate among us, patient, helpful are the good attitude that we should build in ourselves to ensure our friendship will end till eternity. Lastly, thanks again to all people that involve in completing our business plan Thank you. Executive Summary We have decided to establish a company that consists of five (5) partners.
Each of them is appointed base on their experiences and skills such as General Manager, Operation Manager, Administration Manager, Marketing Manager and Financial Manager. The purpose of choosing futsal service center as our business is to provide facilities for recreation or sport to the public, especially to the people that like playing futsal. For our proposal is to help an entrepreneur as a guideline to the organization in order to execute any business’s activity. Besides that, it is us to convince certain party for instance the bank in order to give a business’s loan.
As a measure in determining either the business is profitable or else. We hope our proposal can give more benefits especially to us as a company that based on the trading, marketing plan is important for the guidelines how to implement activities and work with efficiency and increasing the company sale. We are concentrating in Ampang Jaya, Damansara, Bangi, and Serdang area as target market. Our services prices are reasonable and quite cheap in order to attract customer. The fair price strategy that we implement will set the overall to decrease as the sales increase and this lead a long term profit.
Finally, we are expecting to start our business operation on second January 2013 because we want to ensure that everything is carefully planned by that time we hope that we would attract the attention of career people. BUSINESS PROPOSAL BUSINESS PROPOSAL Name of company Kick Off Enterprise Kick Off: Kick off as in dictionary is translated as “to begin, or to begin something”. In football and futsal, kick off is a term used to start each half of play, and each period of extra time where applicable. When a football or a futsal match kicks off, the players start it by kicking the ball.
So, we choose “Kick Off” as our company name as the word kick off is relevant yet energetic. Nature of business Kick Off Enterprise is in futsal centre service industry where we are giving the service in providing a better place and better facilities for people who are into the game of futsal. Location & date of commencement Location: Ampang Jaya, Selangor Date of Registration: 1st July 2012 Date of Commence: 2nd January 2013 It was a strategic location for our business to operate. We start to run our business slowly on 1st July 2012 and commence the business on 2nd January 2013.
Since the date of commencement, we aggressively run our business. Industry profile Nowadays, people of all ages are becoming sport enthusiasts. Having any exercise regularly means that they are having a good way of life because health is important in their life. Furthermore, here is no denying that Malaysians love football a lot. They love the sport so much that we take the saying “Eat Football, Drink Football, Sleep Football” to heart. Through the craze of football, Futsal has become the latest sporting rage.
As the availability of football fields in Malaysia does not meet the great demand for the sport, indoor football or futsal has become a favourite alternative in Malaysia. With the rising popularity of futsal spurring the greater demand for futsal courts, we at Kick Off Enterprise aim to provide them with an easy and convenient outlet to play.
Purpose of Business Plan
To convince venture capitalist, investors and bankers in order to raise capital and obtain support for the venture. Help financial institution to evaluate the capabilities of our business and provide loan to our business. The business financial institution involved in his business project is Maybank.
- To reduce the risk of pursuing the wrong opportunity. The process of creating the business plan helps to minimize our opportunity costs. Writing the business plan helps us to access the attractiveness of this particular opportunity, versus other opportunities.
- As a guideline for day to day management of the business. By writing a business plan, it will ensure that we give the full attention to our new business. It will make for a smoother start-up period and a fewer unforeseen problems as our business becomes establish.
- To judge the success of our business.
- A formal business plan allows us to compare actual operational results versus the business plan itself. In this way, it allows us to clearly see whether we have achieved our strategic, financing, and operational goals.
- To attract employees and a management team. To attract and retain top quality talent, a business plan is necessary. The business plan inspires employees and management that the idea is sound and that the business is poised to achieve its strategic goals.
Purpose of Business
The general purpose of this business is for the reference of several audience or parties such as:
Owners Enter to the business as it is one of opportunity to achieve high profit by meeting the business objectives and manage the business efficiently and effectively.
Customers We come out with the idea of futsal centre business to help our customers to have fun and have healthy lifestyle as people nowadays are busy with their career and studies.
By creating this business, we actually become one of the competitors in this industry to the other futsal centre business and this will lead to the healthy business environment. By knowing competitors’ weaknesses, we will be able to use the weaknesses as our opportunity to become better. Owner Background General Manager Name:MohdAmirulFaliq bin Ibrahim Identity Card Number: 820409-13-6117
The partnership shall be conducted under the name of KICK OFF and shall maintain offices at Lot 26476, JalanMemanda 9, Ampang Point, 68000 Ampang Jaya, Kuala Lumpur. 3. Day-To-Day Operation. The partners shall provide full-time services and best efforts on behalf of the partnership. All partners shall receive salary for services rendered to the partnership. Each partner shall have equal rights to manage and control the partnership and its business. Should there be differences between the partners concerning ordinary business matters, a decision shall be made by unanimous vote.
It is understood that the partners may elect one of the partners to conduct the day-to-day business of the partnership; however, no partner shall be able to bind the partnership by act or contract to any liability exceeding RM5000 without the prior written consent of each partner.
The partnership shall maintain a capital account record for each partner; should any partner’s capital account fall below the agreed to amount, then that partner shall (1) have his share of partnership profits then due and payable applied instead to his capital account; and (2) pay any deficiency to the partnership if his share of partnership profits is not yet due and payable or, if it is, his share is insufficient to cancel the deficiency. . Profits and Losses. The profits and losses of the partnership shall be divided by the partners according to a mutually agreeable schedule and at the end of each calendar year according to the proportions listed above. 6. Term/Termination. The term of this agreement shall be for a period of 50 years, unless the partners mutually agree in writing to a shorter period. Should the partnership be terminated by unanimous vote, the assets and cash of the partnership shall be used to pay all creditors, with the remaining amounts to be distributed to the partners according to their proportionate share. 7. Disputes.
This partnership agreement shall be governed by the laws of Malaysia. Any disputes arising between the partners as a result of this agreement shall be settled by consideration in accordance with the rules of the Business Act 1956 and judgement upon may be entered in any court having jurisdiction thereof. Business Location Since we come out with the business of futsal centre, we had identified a suitable location which is at Ampang Jaya, Selangor. This location is really suitable to our nature of business since the location is near to the city and easy to find. Our business address is: Kick-Off Enterprise,
Lot 24676 JalanMemanda 9, Ampang Point E12, Ampang Jaya 68000, Selangor DarulEhsan. Business Adress : Kick-Off, Lot 24676 JalanMemanda 9, Ampang Point E12, Ampang Jaya 68000, Selangor DarulEhsan. Both maps show the location of our business. Our location is easy to find as it is near to Ampang Point and De Palma Hotel. The basic amenities in our business place are water, electricity, telephone line and also near to the main road. These amenities will help our business to run smoothly and easily. Our business place is also strategic. There is less traffic jams in our area and people can easily come and leave at our place.
To provide the best futsal facilities to our customers, with specific emphasis on customer service, quality, safety and integrity. Also to regenerate Malaysia’s talented youths in the sports of futsal and to further enhance Malaysia within the sports industry of the world.
- To leading and largest futsal venue provider and brand in Malaysia.
- Emphasizing continuous improvements of its facilities and services.
- To encourage people to undergo continuous sports besides being a medium to strengthen unity in the community.
- To promote local and international understanding or partnership through sports.
To become synonymous with football related activities II. To give full satisfaction to futsal enthusiasts in Malaysia and deliver them a total football experience at a single venue III. To provide a platform for community to enhance their futsal talents and skills IV. To scout for potential talent and promote sports to them as a business and career V. To highlight Malaysia as a main hub of talent for the International Futsal arena VI. To promote local and international understanding or partnership through sports.
Tagline: Everything Starts Here Our company decided to name our futsal centre “Kick Off”. As “Kick Off” was named after the starting moment of a football or futsal game, we had agreed that our tagline will be “Everything Starts Here”. It means in futsal games, we can possibly start anything within ourselves. Friendship, leadership and teamwork are crucial for everyone to have it in themselves. Organizational Chart Structure based on function is a line organizational structure based on functions suitable for business organizations that emphasize functional specialties to perform tasks.
- Activities may be divided into marketing, financial, administration and operation.
- Responsible in managing the company towards the vision, mission and the objectives of the company.
- To identify and plan the business objective, highlight the regulations and business procedures in order to achieve the objective. To plan, implement and control the overall management of the business.
- Acts as a decision marker and cooperate in gaining ideas to improve the business.
- Responsible in administration activities and arrange the entire personnel administration plan.
- To make sure the systematically of the management system.
- Controlling and handling the staff salary
- To make sure the staff welfare always being concern.
- To deliberate the tasks and job description of the staff.
- Develop new marketing strategies to promote the company’s services and image.
- Develop company maximize its profits and market share while, ensuring that the users are satisfied.
- Organize and analyze market research and surveys, and generate report on services. * Develop policy among users and staffs.
In our current ‘perfect competition’ economy, where products can be manufactured easily and readily, the decision to buy lies with the consumer. Given the wide variety and choices available, companies that can better understand and satisfy the consumer wins. Marketing effort are focused on the new and prevalent concept of marketing that is satisfying the customer’s needs and wants. Marketing is basically an exchange activity that takes place between a business entity and its customers. The customer can include individuals, others business for example is wholesaler and retailers. For support organization example banks and government agencies.
Marketing is a critical activity in any business because it forms the backbone to the total business effort in achieving a profitable outcome. Consequently, the challenge in any business is to produce and offer a product that result in profit for the business and, more importantly, satisfies the targeted customers. Our marketing objectives are as follows:
- To provide the best services to customers
- To fulfill the requirement of all in one futsal center.
- To increase our market share
- To add value in customer services.
- Be the best in affordable price and excellent services quality.
To help the growth of national economic and social health. Service Description Futsal is a fun, fast-paced soccer game, played indoors using a small, size 3 (or size 4), low-bounce ball. In today’s day and age where career is priority over health, we introduce a new and exclusive futsal sanctuary which focuses on helping you regain work-life equilibrium for optimal health and living and as well as having fun with friends or family by playing futsal. We offer the futsal courts that are comfortable for all to play on. The business that we run has a big potential to expand and develop as for the time being.
Futsal is one of the health activities that have become one of the most important aspects in our life. Everyone regardless of gender can release their tension after work or studies by having fun in playing futsal with family and friends besides achieving better health here in our courts. These services are made to take the Government’s remark of the important of health and futsal in the community and the awareness among individual and health practice.
KICK-OFF FUTSAL CENTRE provides services of preparing a place for many people to play futsal.
Our marketing is base in Ampang and its surrounding area, which is to date has a population of 574300 peoples based on survey that conducted by JabatanPerangkaan Malaysia 2012. In order to identify our total market and to divide the total market into smaller groups, we create the segmentation of surrounding peoples within our range. The following shows how our market can be segmented using geographic, demographic, and psychographic.
Market Size Market size is the total potential purchased that is expected from target market. KICK-OFF FUTSAL CENTRE marketing is base in the Ampang and its surrounding area, which is to date, has a population of 574,300 peoples based on survey from JabatanPerangkaan Malaysia 2012. So, we estimated that 10% from the people who interested to futsal activities is our customers. The total people of 10% people who interested to futsal activities is 57,430.
Table above shows statistic of targeted people based on age and gender division. This statistic is based on survey that conducted by JabatanPerangkaan Malaysia 2012. Our target market is peoples from the teenagers’ average age of below 18 and age of 18 to 30 because they are suitable to our business scope. So from the above table, 5,743 peoples are potentially becoming customers to our business. Market Share Market Share refers to the portion of the market that the business can control after taking into consideration market size and the competitors position in the same market.
Competitors Competition is a must in any business. So, our company is also having a competition from other futsal centre located nearby from our business location. The following are the details about our competitors and our business.
- Had other sport facilities including have badminton court, table tennis and snooker.
- Already well known among the futsal player.
- Had other branch in Kuala Lumpur.
- Had E-Payment services for court booking. Weakness Fee rate is quite expensive.
- Very limited space for parking.
- Strong financial position.
- Pricing suitable for all society.
- Strategic location which is in the neighborhood.
- Popular among the nearby society.
Only had 2 futsal courts which are very limited.
Provide old futsal equipment because had operation more than 5 years.
Limited operation hour.
- Very nice view from third floor parking lot.
- Strong financial position.
- Center of the town and easy to find.
- Provide a cafe for customer. Weakness
- Expensive rate fare.
- Not very known by society.
- All new futsal equipment.
- Strategic place and easy to find.
- Suitable fare rate for society.
- Comfortable place for customer.
- Provide many facilities such as toilet and waiting station.
- Can reach us on internet in Facebook and Twitter.
Products and Services
- Provide good services
- Reasonable price and lower than competitors Pricing
- Cost based pricing
- Percentage mark-up based on average profit margin in the industry
Estimated that each person will spend RM 10 each.
Operational Plan Introduction
Operational plan is a plan about the business operation activities. Besides administration and marketing plan, operational is also plan to make sure that the business is able to produce very good services to customers according to their needs, wants and also their satisfaction. Operation management can be defining as the process of marshaling business input to transform the good services to customers.
This operational plan is refer to our business is to provide a futsal service including from the first step to last step how we serve the customer. Example, first we greet customers when they come to our futsal premise until they had finish their game. Preparing the high quality futsal court also including in our operational plan. In the making on the futsal business, court is the main thing and with the great operational in the business will give a very good result in the business. Operational plan is the best way to described how our business will run and how we serve all the customers come to our futsal centre.
If the customer wants to gain the membership, generally explain to the customer about the membership benefit If the customer wants to book the court, just simply record the time that the customer will be using the court. If the courts are full, then the customers will have to wait until their turn. As for the customer that wants to gain the membership, get information about the customer and make the registration Receive the payment from the customer and print the bill Give the membership card to the customer Process Flow Chart Kick Off ( Online Booking) Customers contact us through telephone, facebook, email or twitter.
Business And Operation Hours
Financial Plan Introduction
Financial plan is the most important part in all types of business. Finance can be defined as the art and science of managing money. Virtually, all individuals and organization earn or raise money and spend it or invests the money. Good financial system and position is main goals and objectives, which want to be achieved by all businesses. A financial plan is a plan that showing the short and long-term financial requirements in order to start a new business or project. Financial plan must be prepare to ensure good financial position in business.
Good financial position will assure the stabilization of our business. It is also important to ensure that we are not over the budget in order to get profit either than loss. Financial plan is the final portion in the preparation of business plan and the most essential and crucial aspect of any business plan and involves determining the total project cost budget, choice of sources of financing, and preparation of financial projection. The financial departments is important in the business because to analyze the effectiveness and efficiency in producing services and to determine the reliability of the purposed business or project.
Good financial standing is the main purpose, which want to be achieving by our business. We also concern about our financial stability where we can ensure that our business are in a good condition and will earn profit to us.
Objective of Financial Plan
The objective of financial plan:
- To ensure the stabilization of the business. In order to maintain the stabilization of the business, it is important to know the profit and losses so early preparation can be made. Besides that, any adjustment can be made and also strategies to improve the profit.
- To facilitate the efficiency of allocation resources.
- To know the profit and loss of the company starting from the operation.
- To ensure the fully utilization of the raw materials.
- To determine the amount of money to be invested the project.
- To ensure that the initial capital is sufficient.
- As a guideline for project implementation.
- To ensure business are working properly and smoothly.
- For future sources in order to larger the business.