Communication Strategies Essay - Part 2

Communication Strategies


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Communication is considered as an important tool in binding an organization, enhancing the morale of employee, promoting transparency and reducing attrition - Communication Strategies Essay introduction. Communication crosses the superiority of all the academics disciplines and is superior among all because of having equal importance in every field. When the communication department asked The National Communication Association to give evidence for supporting the centrality of their discipline, then it has collected at least 100 articles, commentaries and publications which focus on the importance of the study of communication in contemporary society. Communication education is essential for the following:

Development of the personality
Improvement of the educational enterprise
To become socially and culturally, a responsible citizen of the world.
To succeed in business enterprise and career.
Oral Communication

Oral communication- speaking and listening is the basic requirement for student’s academic, personal and professional success in life. Even the lectures delivered by teachers in classroom are totally in English. Therefore, students with ineffective listening skills absorb much less material to which they are exposed. Poor speaking abilities result in incorrect and inappropriate response. Students who cannot present their ideas or concepts are judged as uneducated or poorly informed. Schools in which English speaking is compulsory, a communication gap exists between the teacher and those students who cannot speak English because they hesitate in asking questions, thus the doubts are never cleared. Instead of having the normal IQ level, they are considered the dullest students of the class. Psychologically, mind accepts youngsters with poor communication skills, as less attractive.

Hence, beyond the school boundaries, oral communication competence assists these individual’s social adjustment and participation in satisfying interpersonal relationships. Ability to communicate orally, provides self-confidence and sound psychological development. Communication activities involve group discussions, debate, extempore, public speech, hosting etc. These activities contribute in developing influence over others and socially acceptable behavior.

Importance of Communication in Business Environment

Communication skill plays an important role in the corporate world. It is considered as an important skill in every occupation. Employers recognize communication as one of the basic competencies that should be inculcated by every graduate because ability to communicate is crucial for obtaining employment and maintaining successful job performance. The necessary skills required at work place are basic oral and writing skills, active interaction in work groups or teams with persons of diverse background.

Corporate communication plays an important role in building and maintaining sincere relationships with the stakeholders of a corporation. It is the process used by company to deliver its messages to key constituencies. This corporate communication emphasizes on promoting strong corporate culture, a coherent corporate identity, the development of a suitable and professional relationships with the media and quick responsible ways of communicating in crisis. Corporate communication includes memos, letters, reports, websites and community engagement. All these things matter a lot in sending messages by a company to internal and external constituencies.  It is required that companies should align their voice and image with what they are, should demonstrate their integrity and must have the ability to listen and to speak to the stakeholders. Thus, CSR (corporate social responsibility) emerge out as a vital component of corporate communication, making it a strategic tool for a company to outstand by creating a competitive advantage. CSR communicated through corporate communication has a great influence on the stakeholders because an effective communication with the community determines the exact views of the community on the expansion of business to their community.

The period in which we are living is called “An Age of Transparency” i.e where the entire actions of any institution are ultimately exposed to the public. Today, the corporate reputation is based mainly on the perception of the third party rather than the information communicated by company professionals and their efforts. These perceptions can be developed by corporate communication using the tools of CSR ethically ad authentically, so that a good reputation about the company can be maintained over a longer period. Through communication, employees become aware of all the projects signed by the company with stakeholders and the important points of their conversation. Generally, public believes more on the individually delivered messages by company persons rather than anonymous proclamations of an organization through news releases or paid advertisements. This increases the importance of corporate communication in convincing public. Corporate communication helps in building identity and public awareness for a firm. Media communication is another important tool for the stakeholders to get information about a company and to develop perceptions regarding it. A strong media relation directly affects the company’s reputation. Communications based on CSR provides a way for building trustful relationship with both internal and external stakeholders. In nutshell, corporate communication is corporation’s voice, its reputation, integrity and influence on society and stakeholders.

Language Learning Strategies in Foreign Language Learning and Teaching

Since 1960 several researches have been taken place in the field of language learning strategies. The main focus of research is to identify the techniques used by good language learners to learn a second or foreign language. In 1966, Aaron Carton published his study entitled The Method of Inference in Foreign Language Study, which was the first attempt on learner strategies. In turn, these strategies are made available to poor language learners. According to Wenden and Rubin, language-learning strategies are the set of operations, steps, plans, routines that facilitate the learner in obtaining, storage, retrieval and use of information. Learners follow these strategies and perform tasks laid down by researchers during the process of understanding new information. Rubin has proposed three types of strategies used in language learning. These are learning strategies, communication strategies and social strategies.

Learning strategies

These are further of two types; cognitive learning strategies and met cognitive learning strategies.

Cognitive learning strategies

It includes direct analysis, transformation or synthesis of learning materials as the techniques for problem solving and learning. Main cognitive learning strategies are clarification, guessing, deductive reasoning, practice, memorization and monitoring.

Met cognitive learning strategies are based on self-direct language learning. It includes planning, prioritizing, setting goals and self-management.

Communication strategies

It involves the active participation of learner in conversation and then understanding what the speaker is conveying. The learner uses several communication strategies so that he may not loose his confidence while communicating.

Social strategies

These strategies provide opportunities to the learners to expose to and practice their knowledge. They indirectly affect learning because they do not contribute directly to the obtaining, storing, retrieving and using of language.

E-Learning Strategy

This strategy is based on learning through internet or World Wide Web. It helps in building of pedagogical innovation, encourage learners independent in learning through internet. It provides enhanced learning and support experiences for students. It compensates the absence of great learning technologies in the university and provides varied range of services. For corporate world, it holds an important place by focusing on market and its current position, providing new ways of utilizing capacities etc. Some of the features of E-learning is that it is a distance learning , easy to access, includes flexibility, diversity and engagement and most important is that it provides the facility of integrated learning.

Conclusion: Communication strategies are vital for the development of individual in almost every sphere- business, academics, intellects, finance, research etc. The need of hour is to polish our communication skills from bad to better and then best; this can be achieved by following several strategies proposed by researchers or by accessing the internet. To conclude communication skill plays an important role in demonstrating one’s personality.


Referred to Why Communication is important: A Rationale for the Centrality of the Discipline. The importance of internal communication Language Learning Strategies in Foreign Language Learning and Teaching
MBA Toolkit For CSR: Corporate Communications E-Learning Strategy

Dated 6th July 2007


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