Eletronic media

?Electronic media such as the Internet, e-books and tablet readers may be having an effect on the print media sector. This essay finds out if there is any validity to this argument. Digital media does seem to have had an impact on the modern world, both affecting the online world and the offline business sectors, as well as world markets. It has certainly affected the communications sector and so it is plausible that it has affected print media too. (G5lo, 2013). Since the year 2003, the amount of printed material in use for recreational purposes has gone down whilst the use of TV and other electronic media has gone up.

This may indicate that digital media is having a direct influence on print media. (Wala, 2009). Children are being encouraged towards digital media because there is more of it and because it is easier for parents when trying to entertain children. This means that children will grow to love digital media whilst ignoring print media. This is going to affect the print media sector in the long run. (Farnia, 2012). Print media is easier to use and read which may be why it has not sunk out of our society completely.

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But, the read availability, convenience and price of digital media means that it may soon replace print media permanently. (Withers, 2012). Studying may always rely on reading material, which begs the question of whether print media is going to fall from existence completely. It would appear that the transition from print media to digital media has been a lot slower in the academic world. And yet, it is conceivable that print media will be replaced by more convenient tablet devices in the future. (Ezeji, 2012). Analysis

Data does suggest that digital media is having an influence on the popularity of printed media, and that children are going to grow up to be fond of digital media. Print media is easier to read, but that is just one benefit of print media, where digital media has many benefits. Evaluation The evidence points towards the fact that digital media is influencing print media. But, the sliding popularity of print media may be more to do with social factors such as children are reading less. On the other hand, the benefits of digital media do seem to significantly outweigh the benefits of printed media.

Conclusion Even though the reasons for the decline of print media popularity are unclear, it cannot be argued that digital media is rising. It may be rising as it replaces printed media, or it may be pushing printed media out of the arena. The two factors may be completely unrelated, but given the evidence provided on this essay, and the subsequent analysis and evaluation, I conclude that digital media is influencing print media. Electronic and Printed Media in American Pop Culture Radio, television, music, motion pictures, magazines, newspapers, etc, all are very influential in American popular culture.

All of these types of media play a similar role, which is to decide the standard for American pop culture at that moment in time. All which focus on 3 major trends: style, health, and taste (interest). They all have their own way that they impact the way we think and impact our opinions, thus shaping what American popular culture will be. For example, let us take electronic media, electronic media being the radio, music, and television/motion pictures. They all influence the 3 major trends: health, style, and your interest.

Health, it is single handedly one of the most important trends in popular culture. Turn on the television and you are guaranteed to see a minimum of 3-4 weight loss commercials, and the same counts for radio. It is filled with advertising commercials of gyms, workout regiments, and muscle building supplements. TV/motion pictures and music are the most important in this portraying this message of health. You hear and see about musicians and actors/actresses losing weight or whatever is necessary to portray a perfect image.

By no means am I arguing that it is not important to be healthy and to be in shape, but a growing trend in American pop culture is that it is less than accepted to be a larger size. There is much pressure for people to be thin, and because it is the more accepted trend people are willing to go through anything to reach that perfect pop culture image to make their selves feel happier and more accepted. Nowadays, another very popular means of social interaction and propagation that has emerged along with the print Media is the rise of Electronic Media.

The birth of electronic media took place with the invention of Radio when a single voice mile away thrilled millions across the continents who marveled at this miraculous hearing of a voice. People wondered and were over-joyed with this great invention. It was the beginning of an entirely new era. Science was hailed as the mistress of all knowledge become it had made the impossible happen – a voice travelled and reached every nook and corner of the word. Owning a radio becomes a symbol of pride and social status.

When the voices get a face through Television, the people were left aghast. How could they see a person sitting miles away? And that hear him? So clearly so closely? It was the miracle of miracle, wonder of wonder. Science is a park of magical things. Television is a revolution in itself. The whole get shrunk into that one room of the house. The on September 15, 1959, Doordarshan was inaugurated in India. It was a great privilege to have a Television set every evening either to watch Chaupal or Humlog or Chitrahaar.

Sunday were the eagerly awaited days with the Sunday Feature-film and then in the late 80s and early 90s with the nine to ten show or Ramanand Sagar’s epic creation “The Ramayana” and later BR Chopra’s ‘The Mahabharata’ The entire nation used to come to a standstill with great love, respect and interest the greatest epics of all times dramatized on the silver screen. These also reflect upon the social impact that television has. With the introduction of cable Television in 1993, electronic media has emerged as a greatest social force than ever. Gone are the days when television was a monopoly of a few rice.

Now the ‘Idiot box’ as it has been called by many is found in every home, shop and office. Television now has invaded not only every home, but every sphere of life. In fact, in some way or the other television now-a-days dictates our life. It has invaded and cut shot our social life . People prefers to watch television instead of visiting people or socializing. It has severed all homely conversations around the hearth. People don’t want to talk to each other as they don’t want to miss even a single image displayed on the Idiot-Box. Thus, Families sit around as strangers watching sacrificing their family bonds at the alter of Television.

Visitors too are unwelcome when the favourite serial or movies is being aired. Moreover, with the host of channels, Television is also responsible for quarrels within the families for people wanting to watch different programmes on different channels at the same time. But blaming Television for all this solely would be an utter foolishness. Such things happen when human beings are enslaved by technology, when they let such thing to guide their lives and master them. If used judiciously, the electronic media can prove to be very useful, educationally as well as socially, political and economically.

TV can in fact, be used to as a powerful medium to spread social awareness among the illiterate masses against various social evils. Discussions on various topics can help the educated masses increase their intellectual abilities and widen their horizons. The various news channels keep the vigilant citizens updated. Channels like Discovery and national Geographic keep the inquisitive mind busy and satisfy every intellectual query of a probing mind. Along with these are endless number of entertainment channel have come up to cater to this special section of the society of the society.

Television can help popularize technology and internationalize and universalize our outlook. Along with TV, there are other means of electronic media like the internet or cinema which are fast growing and are extremely popular TV can help strengthen our diversity, strengthening our unite and integrity and shake off social evils and superstitions. Thus electronic media can play a great constructive role in help build of the social and cultural infrastructure of the nation if wisely within the limits of decency and intellectuality. In recent years the media, both print and electronic, has developed immensely.

It is a form of communication which is feeding us with information from all corners of the world and not only that it is a form of entertainment as well. These are the main reasons that are causing the media to penetrate into our lives. Although, media has many advantages but at the same time it has certain drawbacks as well. In my opinion their are more disadvantages of living in a media rich society rather than its good effects. The first detrimental effect of the media is that it is the major source of violence among the youth.

Children watch violent sports like wrestling, watch violent and horror movies and the aftermath of such shows is that children try to do the same acts as done by their heroes and can seriously harm them selves and their fellow children too. Furthermore, now on television their are large number of channel options are available. Children come home from school and sit down in front of the television, hardly involve in physical activities or participate into face-to-face communication or share virtual and non virtual information.

This lack of socialism can seriously affect a child’s’ confidence and communication skills. The other equally important factor is that in the newspapers, on websites and during a television show too many advertisements are being shown, trying to convince the public to buy their products even if they do not need it. Many people too get attracted by these ads and waste their money on non competitive things. However, their are few people who consider media’s influence beneficial. They claim that media can be auxiliary while making decisions about many aspects of life, like politics.

Through media different people give different opinions, giving us choice to decide what is right for us. In addition, internet has made the research process so efficient and simple that we cannot think of redeeming ourselves from this form of media. To sum up, I concede that the influence of media can be effective in many ways but it is causing many harmful effects as well at an alarming rate. We are are living in 21st century where we are completely dependent on the media and we cannot remove it from our daily routines. The best way to control its influence is to limit its use.

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