Environmental Scan Paper - Part 2 - Coca-Cola Essay Example
Internal and external environments of two real-world companies should bring further information towards research of an environmental scan - Environmental Scan Paper introduction. Through the environmental scan the research will bring to sight the reasonable advantages of the companies and plans of use in the company structure. Understanding each company creating value and tolerate competitiveness through business strategy will be written out. Measurements the companies use to validate the strategic effectiveness will show the organizations strategies, and the effectiveness of those strategies.
The research should propose more knowledge of the environmental image when ready to move through the competitive business worldwide or local structure. With the environmental scan you have to know the purpose of a SWOT analysis. The SWOT will give you a better view of your company and gives you a deeper understanding of an environmental scan. We have to keep in mind companies in the 21st century have changed a lot to companies back in the days.
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Starting from the structure of the organization itself, how they plan, how they make decision, up until how they doing things but one thing that has not changed is that organizations which perform with an outstanding result never mistreat their planning. Each organization contends with each other to perform better according to others. These changes are made in order to practice a better organization each day as well as better results at the end of development.
A way to get started is a drawing or a diagram showing the preparation in horizontal section of a structure, piece of ground. In planning, the very first step is to set a goal which is defined as “statements of intended results that are general in nature and are measureable on a naming or ranking scale of measurement. It is important to plan every single step and thing that is needed to be done to evade failure. Later, the importance to understand the purposes to plan which is providing way about what the organization does, and what and why it needs to be accomplished so that the organization as a whole knows exactly what they are required to do.
Therefore when they know what to do, they can work together with other staff to accomplish the goals that have been set to achieve. One of the companies that I chose is coca cola FEMSA. Coca-Cola FEMSA is the largest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines (“Coca Cola “, 2014).
Coca-Cola FEMSA is working together with The Coca-Cola Company to develop more innovative joint business models to continue discovering and participating in new lines of beverages, ranging existing product lines and successfully advertising and marketing products. Cokes strategy is transforming their commercial models to focus on their customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential.
Implementing well-planned product, packaging and pricing strategies through different distribution channels (“Coca Cola “, 2014). Driving product innovation along our different product categories and achieving the full operating potential of our commercial models and processes to drive operational efficiencies throughout our company. Looking at this company they really do look after what actions they do. Especially since they are trying to expand Coca Cola. The second company I chose is Sony. I chose Sony because technology is big in today’s day.
Competitive Advantage of Sony’s unbelievable rise in the field of electronics is due to their innovation and high technology products. Sony prides itself on its history of “imagination and innovation” in the business “How Can Sony Regain Its Competitive Advantage? ” (2012). Sony has come a long ways making a product better and better each time. From camcorders to re-invigorating the home gaming market, Sony has had a history of achieving a competitive advantage over its competitors through the use of innovation. Sony has used this for years in order to survive and grow.
Business Strategy class breaks down into a two-by-two environment that consists of: Cost Leader, Differentiation, Focused Low-Cost, and Focused Difference. For example, if a company has a cost advantage as compared to its competitor, they produce same product at a lower cost and through differentiation they can make higher profits “How Can Sony Regain Its Competitive Advantage? ” (2012). Competition in the customer electronic industry is mainly needy on barriers to entry, patent protection, access to capital, and cost & differentiation advantages.
Even though Sony is well known for their products they are not the only ones out there making new technology. Their competitors are giving them a hard time like Microsoft with the x box or companies that make televisions also. Besides losing its ability to innovate, Sony also has been to slow in answering to the shift of market demand “How Can Sony Regain Its Competitive Advantage? ” (2012). Lower-cost manufacturers from South Korea, China and South American companies, are increasingly undercutting Sony making it harder for them to charge a premium for its products.
In 2001, Sony went into a combined venture with Swedish telecommunications equipment company Ericsson. There was no stimulus on the part of Sony to create a superior smartphone product which could gather a premium as the Apple iPhone did. If Sony is to recover its competitive advantage, they need to get back to creating innovative products that consumers see as unique and provides value. Consumers have much more choosing power and competition is fierce.