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Failure Essay Examples Page 3

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Product Development Failure: New Coke

Development

Failure

Words: 3607 (15 pages)

Background Initially introduced in Atlanta Georgia in 1886.Coca Cola is one of the most predominate soft drinks of all time. The successes of Coca Cola were not without failures. The reformulation of Coke’s flagship may have been one of the worst product failures of all time. However, this disaster may have begun stemming way before…

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