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Essays on Marketing Page 107

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Marketing Plan – restaraunt


Marketing Plan

Words: 5584 (23 pages)

I. EXECUTIVE SUMMARY: Sub sandwich industry has been growing at a rate of around 15% as compared to 3% of other fast food like hamburgers. Hence there is a lot of potential in this industry to grow. The cost of entry is low and hence, for the new business venture, collaboration with a coffee house…

Pepsi’s Corporate and Business-level Strategies

Competitive Advantage



Words: 11758 (48 pages)

The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina, USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Bradham aim was to create a drink both delicious, healthy,…

Advantages and disadvantages of marketing research

Marketing Research

Words: 965 (4 pages)

1. Market research guides your communication with current and potential customers. Once you have your research result, you will have enough knowledge on how to have the best communication with your customers and those potential ones on what their likes and dislikes and this can be a way to attract them with a new product…

Adabi Consumer Industries Sdn Bhd (ACISB)



Words: 1697 (7 pages)

1. 0 Acknowledgement Alhamdulillah, praise and gratitude to Allah S. W. T with whose mercy enable us to complete this business plan. In the process of planning, preparing and finishing this business plan, we had to overcome many problems. We are indebted to many people who have contributed in various ways in preparation of this…

Marketing Plan for Dettol Liquid Handwash

Hand washing

Marketing Plan

Words: 2227 (9 pages)

The company has operations in 60 countries, sales in 180 countries and has had net revenues in excess of $5. 5 billion. Reckitt Benckiser India Ltd (RBIL) manufactures and markets a wide range of products in Personal care, Pest control, Shoe care, Antiseptics, Surface care, Fabric care and other categories. ‘Reckitt Benckiser is about passionately…

Value Chain Analysis Pizza Hut



Pricing strategies


Strategic Management


Words: 3196 (13 pages)

Pizza Hut is the top brand of Yum! Inc., additionally it has Taco Bell, KFC, A&W and many other brand names. Pizza Hut is the one of the world’s biggest and largest pizza chain. Pizza Hut has over 13,000 restro over 90 nations. Pizza Hut has more than 150 restaurants over 40 urban areas in…

Brand Analysis Sunsilk: Shampoo




Market Segmentation

Marketing Mix

Target market

Words: 4559 (19 pages)

Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food, home care and as well as personal care. Sunsilk is one…

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