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Essays on Marketing Page 108

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Essay Examples

Summary chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers

Marketing Strategy


Words: 1449 (6 pages)

Chapter Overview This chapter looks further into key customer-driven marketing strategy decisions—how to divide up markets into meaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offerings that best serve targeted customers (differentiation), and position the offerings in the minds of consumers (positioning). Target marketing is dividing the total market into…

Air Asia Case Study

Business Process

Competitive Advantage

Strategic Management

Words: 2721 (11 pages)

This case study aims at evaluating the rationale of AirAsia’s strategic plan and how have these strategies been associated with its structure and system. It further aims at assessing the sustainability of the business model and its competitive advantage. AirAsia’s performance and business process management will also be discussed in details. AirAsia- A Case Study…

Clorox Case Analysis

Economic Growth


Marketing Management



Target market


Words: 9163 (37 pages)

THE WAY FORWARD Recommendations for Leveraging Sustainability and Optimizing Existing Green Lines Instructor: Kim Bates Course: Integrative Weekend – W2012 Date: March 4, 2012 Consultants: Deborah Sue Chee Eva von Biehler Mehdi Tahuri Serhiy Rudak S. Mehmood Ul-Hasan Vern Puchoon Executive Summary In the face of consumer changes and current economic conditions, Clorox must make…

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