Fashion and Culture – Completely Intermingled

Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” I fully agree with her words because fashion is very opinionated, inconsistent, relative, sporadic, and time related. Fashion is the production and marketing of new styles of clothing, a popular trend, or a manner of doing something.

Fashion and culture are completely intermingled with each other. Fashion is a huge part of the artifacts, behaviors, values, customs, and shared beliefs the members of society use to cope with their world, one another, and pass down to their next generation. There are some differences and similarities between Ukrainian fashion and the fashion in the United States, which include three key things. First of all, one of the differences between two countries in fashion is style of clothes. Americans people prefer more informal style of clothes, like casual, whereas Ukrainians and Russians prefer dressier clothes.

Also, it is sad to see how this casual style of clothes can affect people and fashion in general way. The United States is a country which produces a lot of famous designer clothes from Levi Strauss, Calvin Klein, Ralph Lauren, Michael Kors and so on. However, in Americans’ daily life you probably will not see these beautiful clothes since in my opinion, Americans don’t care how they look like and they don’t want to spend a lot of money for designer clothes. In spite all of that, I would like to be more specific and mention one of the interesting examples from my own observation. Everybody knows about Levi Strauss who created the first pair of jeans, so I compared the two pair of jeans from the same designer but produced for different countries, one for Ukraine, and another one for the United States.

I was shocked because there were the two completely different pairs of jeans, and qualities were so different too. The pair of jeans which produced for.

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Fashion and Culture – Completely Intermingled. (2018, Sep 04). Retrieved from