Cotter, John (July 25, 2012). J.C. Penny: Change Leadership Could Pull It Through. In Forbes.com. Retrieved November 2 2013, http://www.forbes.com/sites Johnkotter/2012/07/25/j-c-penney-change-leadership-can-pull-it-through/.
This is an informative article about the progress of the transformation set out by the new CEO of JCP Ron Johnson. It articulates the vision, the planning, strategy, and the proposed changes needed to boost sales and well as regain their reputation post their ousted former CEO Michael Francis. This is an article located by conducting a google search.
Gustafson, Krystina. (Nov 20, 2013). Why JC Penny’s $1.97 pants could spoil Christmas. In
CNBC.com. Retrieved December 8, 2013, from
This news article talks about How JCP made the decision to slash prices before Black Friday 2013. They have taken the chance at placing clothing on racks displaying $1.97 which is extreme but a great strategy. It focuses on the concept of using deep discounts to lure in Customers that may also be interested in the new private-brand products JCP has to offer.
This is an article located by conducting a google search.
Loeb, Walter. (May 31, 2012). Macy’s New Focus: Will Transformation Bring Customer
Growth? In Forbes.com. Retrieved November 2, 2013. From
What is conveyed in this article is whether or not making a transformation Within Macy’s strategies, will it bring about new customers? Unlike JCP, Macy’s has a great strategy set in place but they lack the strategic ability to Know what their customers’ needs are. ‘My Macy’s’ which consists of Talented merchandise consultants that browse the stores, talk to customers and Help to develop a new style concept to bring new customers in. This is an article located by conducting a google search.
Loeb, Walter. (December 7, 2012). Macy’s Vs. J.C. Penny. The Hare and the Tortoise.
In Forbes.com. Retrieved November 9, 2013, from
This Article talks about the ‘Hare’ (Macy’s) and the ‘Tortoise’ (JCP) in Comparison to where they both stand strategically. Besides the economy, both were steadily becoming their own separate nightmares; they were not building nor Maintaining customers due to their non-existent discounts/bargains.
This is an article located by conducting a google search.
Mourdoukoutas, Panos. (September 27, 2013). A Strategic Mistake That Haunts JC Penney.
In Forbes.com. Retrieved November 25, 2013, from
This article speaks about the strategic mistakes JCP has been making lately.
Though this was two years ago, and JCP has not ‘dropped the ball’ yet,
At the time of this article (Sept 2013) they were doing poorly by sticking with the
Old policies (which didn’t work) instead of implementing a new one. Their
Decision to do away with discounts and mark prices down to an everyday low
Hurt them more than helped. This is an article located by conducting a google
Riddle, Douglas. (February 18, 2009). Learning and change: Deciding whether and how
to take on a coach. In Leadership in Action. Retrieved November 10, 2013
Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/lia.1268/citedby.
I was unable to retrieve the entire article, but from what I can attain from the Abstract of the article, ‘Leadership coaching can be a powerful method for learning and change when it is used in the right circumstances and when appropriate lessons are sought’. (Page 3) What I get from that introduction is that this article is centered on leadership skills and learning during a change and does it fit your situation. This scholarly publication was searched through conducting a search through Wiley’s online library.
Schonberger, Jennifer. (March 20, 2012). A Change in Business Strategy Proves Profitable for
Macy’s. In Kiplinger.com. Retrieved November 25, 2013, from
http://www.kiplinger.com/article/investing/T052-C008-S001 -a-change –in
This is another business article that talks about the new strategy called ‘My
Macy’s’ that entails a team of merchandising experts that browse stores all over
The country looking for what is trending as well as what the customers want to
See more of. This article also dialogues the progress of earnings for the Macy’s
Stock which did pretty well. This article was located by conducting a google
Shropshire, Corilyn. (September 20, 2013). More than cosmetic change for Macy’s beauty
Department. In chicagotribune.com. Retrieved November 25, 2013, from
This article talks about something most woman consumers wish they had the chance to do, and Macy’s answered the call. They have redesigned make-up counters where usually woman go to see if they can get a quick make-over but have the ability to walk up and test the merchandise before buying. This article was located by conducting a google search.
Zacks Equity Research. (January 3, 2012). J. C. Penney: A SWOT Study. In Yahoofinance.com.
Retrieved November 25, 2013, from http://finance.yahoo.com/news/ j-c-Penny
This research article of the SWOT analysis for JCP was used to retrieve information ‘in depth’ about where they have their strengths and weaknesses as well as what opportunities and threats they have that we can build or steer away from. The research was extensive, and contained a lot of information pertaining to their financials. This article was located by conducting a google search.
N/A. (December 3, 2013). J. C. PENNEY Company, INC. Provides Holiday Update.
In JCPennys.com. Retrieved December 8, 2013, from
This article is actually a press release, updating consumers and the media of events, launches, new additions, etc. to keep us informed. The particular article that I read, was the latest release publish two weeks ago about holiday updates, which consists of a preliminary performance report for the fiscal year ending last month. The thanksgiving holiday weekend served as one of the reasons why JCP has expressed their thanks for in store and on line sales going up. This article was located by conducting a google search.
Cite this How JCP Made The Decision
How JCP Made The Decision. (2016, Jul 02). Retrieved from https://graduateway.com/how-jcp-made-the-decision/