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Influence of Fashion Advertising on Today’s Youth

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Fashion is a way to show a person’s form of personal expression, a display of self-concept, the amount of wealth a person may have, and how the fashion and advertising industries influence them. But where has the influence come from that has made it such a huge importance in our everyday lives? The fashion, media and advertising industries, are very prominent in teenagers lives. Watching TV, celebrities that they see, searching the Internet, and reading magazines are the very way that teenagers come into contact with these industries, thus it is all around them.

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The advertising that the youth of today are being exposed to is misleading, very prominent in today’s society and are sending the wrong idea to the girls and boys of today. You only need to open a current magazine to observe that fashion is a focus in our community. Influence from fashion advertising can cause many strains on the teenager, their family and peer group.

Today’s youth are given the unrealistic expectation that they can be perfect and are willing to do anything, to be that perfect person.

Clothes these days are getting more and more provocative. They are revealing more skin and sending the wrong message to today’s community. “Sexual images are now an “inescapable” part of a child’s environment,” (Rose 2010). Sexuality has been portrayed in various media representations that can set a certain standard of ‘beauty’ that is misleading or unrepresentative. Many media industries have failed to protect today’s youth from the onslaught of sexualised content that today’s advertising bring. Many parents are concerned that the media, fashion and its advertising are encouraging girls to dress more provocatively and promote the early adoption of a sexual identity,” (Mounsey 2009). Celebrities are very influential in today’s society. Teenagers are constantly faced with the unrealistic expectation that they can be perfect and that they need to be perfect in order to feel confident. A lot of adolescents define what is trendy and the way to dress by looking at their favourite actors, singers, or T. V characters.

They feel that if their weight, hips and breasts do not match up to those of models and actors, they are immensely flawed. They experience blows to their self-esteem due to media advertisings’ influence. Today’s youth should be encouraged to understand that everyone is different. Bryan Lask, emeritus professor of child and adolescent psychiatry at St. George’s University of London and one of Britain’s leading authorities on eating disorders, believes that the fashion industry needs to take responsibility for the dangerous ideals they promote and start making some drastic changes.

The models that children see in magazines aren’t always the cause of eating disorders, but they certainly exacerbate the problem. The Impact of Media Images on Body Image and Behaviours report said: “Body dissatisfaction is a significant risk for physical health, mental health, and thus well-being. Any factor, such as idealised images, that increases body dissatisfaction is thus an important influence on well-being. ” The advertising and fashion industries are financially gaining a great deal from creating these false images we see in today’s magazines.

When they alter the photographs drastically, do they consider that effect it will have on teenagers when they see the final product? “A false image creates false hope,” (Sibthorpe and Osmani 2009). As a part of discovering their identity, teenagers experiment with their appearance, and much of the time their parents and family members are offended by the results. “No matter how vigilant parents are, they can’t shield their children from marketing messages designed to turn them into voracious consumers of junk food, must-have toys and hot fashions,” (Goar 2010).

They try to fit into their peer groups and most of the time, they lose themselves in the process. The advertising, media and fashion industries need to change drastically. They are not taking into account the effect they are having on today’s youth. The false images they are creating are giving today’s youth the impression that they can be that perfect, when in fact no one can be. The industries need to take account for what they have caused and work out how they can change it with making minimal impact on their industries. We call on the fashion industry, the advertising industry and the popular media to portray a more realistic, attainable and diverse image of women and men,” (Freedman 2009). The magazine editors, need to think of their sons and daughters, would they want them to constantly feel the pressure that today’s youth are faced? Advertising is an important part of our society, as it helps get awareness out about important issues. But, when it comes to fashion advertising, the outcomes aren’t always the best for our communities.

Cite this Influence of Fashion Advertising on Today’s Youth

Influence of Fashion Advertising on Today’s Youth. (2017, Mar 15). Retrieved from https://graduateway.com/influence-of-fashion-advertising-on-todays-youth/

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