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Better Bike and Ski Shop
1357 W. Main Street
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Princeton, NJ 08540
(609) 555-7890 fax
From the desk of Alberta Greenwood
September 23, 2008
Richard Rebh, CEO
5 Vaughn Dr.
Princeton, NJ 08540
Dear Mr. Rebh:
Tom Beeker, our Schwinn Representative, spoke highly of your innovative advertising program. I would like to get more information about partnering with your company and participating with your advertising program.
Better Bike and Ski Shop has been in business since 1980. We started out as Better Bikes in 1980, and in 1995 purchased Princeton Ski Shop. Our W. Main Street location is in a historic three storey building. We currently sell over 300 products from 60 different manufacturers. We have a separate showroom and retail floor for bike products on the second floor and ski products on the third floor with a large amount of open floor space. Our first floor includes a repair shop with a large waiting area. These areas would be excellent for your advertising decals.
I would like to see how other retailers have increased their own retail sales as a result of using your floor decals. I would also like to find out about the installation and maintenance of the floor decals, frequency of change, and vendors and products you use to maintain the floor spaces where the decals are placed to make sure that we can coordinate with the maintenance contracts we already have. I have arrangements with some manufacturers as an exclusive retailer need maintain those relationships while excluding some competitors’ floor ads. Finally, I would like to have a trial period where I can experience the program, participate in ad selection, and make a final decision.
Please contact me with complete details on your program and references from other retailers and manufacturers that are currently partnering with Floorgraphics. I look forward to hearing from you.