Marketing plan Essay - Part 17

Managed and worked within a team environment to carry out a full range of racketing functions - Marketing plan Essay introduction. Established product selection, pricing, and programs. Designed and Implemented regional sales promotions and developed marketing programs to activate brand communication within the region. Provided direct support to the Marketing Manager.

Developed and managed the Local Store Marketing Manual to aide managers in understanding the ways in developing a specific sales program; developed and implemented the Local Store Marketing Toolbox – a sales promo kit to guide regional mangers In their vie for trading area domination tragically developed programs that will create and sustain brand awareness In a given region or territory – promotional programs that generated an additional 20% increase in sales. Successfully managed regional research studies that would gain competitive advantage for the brand e. . Consumer research, consumer feedback studies, and product acceptability tests. Successfully managed special and regional events that achieved maximum brand exposure, contributed campaign theme Idea that proved effective In delivering overall message. Provided direct support to the Marketing Manager, carried-out a full range of marketing functions. Developed and strategists a range of promotions; seasonal, novelty, sales and tactical promotions in support of all above-the-line programs.

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Worked with the Research Team in gathering management information as support to corporate decision-making. Developed and implemented programs that helped boost product sales through novelty and premium promotions that generated an additional 10% In sales Sustained product- ( XX ) visit frequency. Developed the store-fit, promo-fit program management that exulted a well-prepared and well-managed promotional activities that is aligned with the corporate goals and objectives.

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