Marketing research - Part 5 - Sports Essay Example
NIKE +IPOD SPORT KIT
Health concern is rising this century - Marketing research introduction. Scores of people are more interest to find health related-product such as Nike-ipod sport kit. Good health is therefore very vital to our general activities in live. Poor health can easily be achieved by ignoring some of the minor personal practices. When the health of a person deteriorates, he is prone to numerous diseases which may attack him and shortened his life span. Thus, Nike and apple would put efforts to motivate the sport players to run as faster as lions making them to be better runners than their normal running.
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However, many affluent people make massive mistakes while in the process of maintaining their fitness. One of the commonest diseases is obesity and hypertension which are alleged by doctors and researchers as major killer diseases in the present world. The use of exercises encompasses the application of Nike+ipod sport kit for marvelous outcomes. The accumulation of certain inactive materials has cost the world immeasurable amounts hence a special help has been of the sport kit.
The most important part of good health is adequate exercise. Achieving good health through exercise helps to strengthen our muscle mass and reduces the effects of obesity and stress of the body. Although many people do not like the idea of trekking, running, hiking and jogging as some of the outdoor games which could help in improving their health, a number has realized that this is appropriate for them to be active and energetic through the use ipod kit which has excellent weight recorder. Many students in different levels of learning are finding it much easier to use the Nike+ipod sport kit in their body building activities. The Nike+ipod sport kit has played a major role in sport improvement at national and international competitions.
Although recently developed and introduced in the states, it is a superstar product that has eliminated other companies from the market within blink of an eye. Prominent companies like Lance Armstrong and Alberto Salazar have been greatly shaken by its marvelous dominance. No matter of its make, whether accurately or inaccurately constructed, players have been seen to be fascinated and enthusiastic in using it. The kit may be uncomfortable to wear at the initial stand, but the utility of it outweighs all its disadvantages. While many Africans were the best runner in oldest days, today worlds’ runners’ championships are dominated by the athletes from the American states. This change of the compositions is as result of the use of Nike+ipod kit. To mention that its use is like an additional fuel to runners calories is like a nightmare to many people. It motivates the sport players to run as faster as lions making them to be better runners than their normal running. it facilities compositions are furthermore geared at functioning as personal trainer which cost less than having physical personal trainer in the field. So much is the use of it towards the achievement of personal goals. The pleasures of personal touch of the kit are a fire that burns the glass and the components.
The excellent Nike+ipod sport kit for runners is a balancing tool and equipment that enables proper sporting work. With the high technology of the Nike+ipod sport kit, many sports players are enabled to know the calories damage caused at different timing of the play. The advancement in the kit can not be just a wonder but amazing concepts has been a result for numerous players. The kit is viewed as excellent coaching tool; many individuals have admired to own it. However, this has been turned down due to its expensive price cost. The availability of it in most local markets has created no significant impacts on the company’s mitigation project to hike its general sales. This is mostly due to its high price in offer as compared to other competing similar commodities. Further reason for this is low battery life time that has made most consumers to run away to the other alternatives which can last long and are lowly priced.
In order to maintain this well increasing commodity in the markets and bring the expected sales turnover, the Nike+ipod sport kit needs to provide a quality battery which may last more than the competing battery in the market. Such high technology of providing the recent information is of paramount important to the increasing number of youthful students and others in the field of sports. So the target market audience is very optimistic to see that they are satisfied with the new gadgets for proper health use. While the health issue is becoming a key to performance in many areas, quality nike+ipod sport kit will gain wider market by other individuals such as cyclists who will join in to determine the amount of energy expenditures on their journey or competitions. As the other health control methods have drastically failed in most parts, it is a challenge to all parties involved in improving the kit components to hit the target market by lowering the price and having advertisements to all people in exercises and sports.
Generally, $40 for the Nike + iPod Sport Kit is well worth the price for the noble men. The only yearning for many people is improvement for that kit. This requires little cementing bit to put over the iPod’s select buttons for easier operation when someone is tired and sweaty. Optimistic are seen it as a very easy and inexpensive job. It might also be nice if users could use the Sport Kit with iPods other than the nano. Perhaps iPod shuffle and mini versions are both popular exercise companions. Such improvements will make running always a fun, especially when numerous people are really pushing with the Nike + iPod Sport Kit. This is because it adds an extra element that actually inspires and motivate more than simply listening to music and timing oneself.
Doyle, P. (1991): The Marketing Book, 2nd ed.: Oxford