Media studies – music video

In media studies we have been given the task for our new A2 media course; the task was to produce a music video. Last year we produced an opening scene for a thriller movie and a title sequence for kids TV show. This year’s task differs completely to last years work, this time we are designing something around a song. Last year we could design something from nowhere and use our own inspiration to create a short piece of filming. I this is why this year’s task is more challenging because we have to design something that coincides with the song and its lyrics. Also last year we were using iMovie, which is a program we used for our thriller and kids TV, whereas this year we are using ‘final cut’, to edit our work, which is a completely different program, which obviously involves different skills and techniques.

Before we started the planning and before we even chose the song we had to learn how to use ‘final cut’. This took a few lessons last year and we put together a quick music video in a couple of lessons, just so we could get use to ‘final cut’. We also went over it again this year. We were also shown many examples of famous music videos and music videos that would be a good example and even a good inspiration for us to follow. Some of the videos included; Geri Halliwell- ‘Its raining men’, Meatloaf- ‘I would do anything for love’ and The Cardigans- ‘my favourite game’. In each song we looked at how different editing techniques were used and we could maybe use these ideas in our videos. In Geri Halliwells, ‘It’s raining men’ video we basically saw how a large-scale production was put together and how many different camera shots were used from all different angles. The Meatloaf video gave us a great example of how a music video can play part in telling a great story along with the music.

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As well as looking at professional work, from well know artists and producers we looked at student examples from the last year. We did this to see what the standard was for the different grades. We also had a talk from a promo director, who told us about his work and the different videos he worked on. This talk was useful because we could see how the video was made and tricks we wouldn’t have known about if he hadn’t come in and talked to us.

Obviously to get the project on its way we had to choose a song. We were handed a CD with a few songs on; we listened to each one carefully to decide which one we thought we could best make a video for. After listening to each one,

We choose our song, your kisses are wasted on me by the pipettes as it was a fun song and quite bouncy and we thought we could recreate the song by making the video lively, fun and girly as we watched the original video for your kisses are wasted on me and it seemed a little dull and boring. In our pitch we said this and we explained a little what we would do although we still had many more ideas to come. The idea that we planned for our video would be to have scenes of us singing to the camera while dancing. We also took shots of us singing to the camera in different locations such as in front of the green screen also in front of the black screen as we thought this looked very effective. We also came up with an idea to base our music video on a recent blockbuster film called john tucker must die where there is a typical high school boy who plays 3 girls at the same time and the girls find out and join together to plot against him which is where the action co insides with the lyrics when it says your kisses are wasted on me.

We also looked at a lot of other music videos including girls aloud as they are a typical pop group who’s music videos are usually fun and not to serious and they also are quite fast paced which we wanted ours to be, we also liked some of the effects in the videos such as in their music video for ‘the show’ they had a slide in slide out effect where one of the girls slid into the screen and then they slid on top of each other and eventually showing all five of the girls in the band. We want to do the same effect in our music video. Also another music video by matt Willis called ‘hey kid’ which is the theme song for John Tucker Must die. In matt Willis’ video it is very cheerleader based and very American high school based. Which we liked the idea of, as it was very bouncy and fun.

Our next thoughts went into where we would shoot our video so we pulled our thoughts together and decided we would use the green room, the black room in and around college to shoot the scenes where we are with the guy, in the sports centre to give our video that cheesy American appeal and also at my house using a bonfire that was probably the wow factor of our video. We used a torch to get a good effect and better lighting, as it was dark.

Within our group organisation was generally good except when one day I forgot to collect the camera meaning we had to wait till the next day to do it. But generally we were organised and got all the shots we needed and possibly more footage than need which is always a good thing as now we can condense it into a good music video with a lot of action. We have now uploaded all our footage to the computer and are deciding carefully which shots we would like to use and which ones we would not also taking into consideration which are the better shots.

For our rough cut we had to lip sync our clips together, which proved a little difficult and stressful at times, but we managed to do it and our rough cut looks promising as we are probably half way through the song and yet to finish it.

When we were filming we tried to take into account our storyboard and all our plans, which in most cases we did however, we also interpreted our own ideas at the tie to make things even better than already planned.

To conclude I think our group have worked very well together and filming was a success.

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