Mission, Vision, Values Coca Cola - Coca-Cola Essay Example
Homework Assignment: Review of an Organization: Your Name: Johnsen, Stig Organization’s Name: The Coca Cola Company Source: www - Mission, Vision, Values Coca Cola introduction. thecoca-colacompany. com 1. Determine whether your selected organization has defined its purpose; and if so, what is it? The Coca-Cola Company has their purpose integrated in their mission statement, see the next paragraph. 2. Determine whether the organization has stated its mission, and if so, what is it? The Coca-Cola company has a stated their mission and it is very easy to find on their website.
In their mission statement The Coca-Cola company states that: “It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world… * To inspire moments of optimism and happiness… * To create value and make a difference. ” 3. Determine whether the organization has a stated vision; and if so, what is it? “Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. ” 4.
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Determine whether the organization has identified core values. If so, what are some of them? The Coca-Cola Company claims that their values serve as a compass for their actions and describes how they behave in the world. Their core values are: * Leadership: The courage to shape a better future * Collaboration: Leverage collective genius * Integrity: Be real * Accountability: If it is to be, it’s up to me * Passion: Committed in heart and mind * Diversity: As inclusive as our brands * Quality: What we do, we do well 5. Determine whether the organization has identified its core competencies. If so, what are they?
I was not able to find a distinct statement stating their core competencies on their website or in any other official statement, but one of them is definitely their brand building. Coca-Cola is known throughout the world. Their image is respectable and dependable, which took them years to build. From generation to generation, Coca-Cola has been one of the most popular soft drinks available. Not only is it a favorite among many individuals, but it has become a household name. Their brand and logo are never mistaken, which is why consumers feel comfortable in purchasing Coca-Cola products. Coca-Cola is a cash cow in the soft drink industry.
Being a reliable company, Coca-Cola will continue to remain profitable in the soft drink industry for many years to come. 6. Determine whether the organization has aligned itself with one of the three value propositions. If so, with which of the three does it most clearly identify? * Coca-cola, produced by The Coca-cola Company is a unique product with it’s formula famously being a closely guarded secret. This secret formula combined with exclusive use of the Coca-Cola brand name means that nobody else can ever produce a coca-cola product, merely imitations of it. Thus, Coca-cola is a completely unique product.