NSPCC Advertisement - Advertisement Essay Example

Using the skills, analyse review and comment compare cartoon boy with another advert of your choice from the NSPCC and explain in your opinion which has been the most effective in the prevention of child abuse.

The NSPCC first known as the aid committee was founded in 1884 - NSPCC Advertisement introduction. The founder Waugh decided to start NSPCC after witnessing the levels of deprivation and child cruelty in Greenwich. By 1889 the London society had already 32 branches throughout England, Wales and Scotland. They then changed the name to National Society for the Prevention of Cruelty to Children. Even after the name change it had and still has the same purpose, which is to protect children from cruelty, the four ways they did this was:

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* Changing the law

* Changing public attitudes

* Supporting children and their families

* Raising the funds

With these goals the Prevention of Cruelty to Children Act was passed in 1889, this was the result of 5 years of work by Waugh and his supporters.

The FULL STOP campaign was launched in 1999. Its target was to raise �250 million to support the amount of work the NSPCC were planning to do. The campaign closed in March 2007 after rising more than the target. The FULL STOP campaign launched several adverts, such as cartoon boy.

Cartoon Boy

Cartoon boy is about a boy being abused by a man. It shows us that real children don’t “bounce back”. At the beginning of cartoon boy a man walks in and punches the boy in his head. The second scene is in the kitchen, the man steps on one of the boy’s toy and immediately gets angry and throws the toy at the boys head then throws the boy across the room and the boy’s hits the wall. The third scene is in the living room, the man is smoking and the boy trips over the man’s leg. The man gets angry and shouts at the boy then puts out his cigarette on the boys face. The boy than runs to the kitchen and puts himself out in the sink.

The last scene begins in the boy’s room; the man comes in and takes his anger out the child even though he’s not doing anything. The gets scared and run to the corner of the room and the man grabs him and punches him. The boy then wets himself like a normal child would do indicating how traumatised. The man gets angry at this and the boy runs away. When he gets to the stairs the man grabs him and throws him down the stairs. When the cartoon boy hits the ground he is hidden by the couch, slowly the camera moves to where the child is and lying is a real boy, showing that real children can’t bounce back.

In Cartoon Boy the man is very aggressive and gets mad quickly. His voice is abrasive and sounds like he’s drunk. The language he uses is nasty and he is always shouting at the boy. His behaviour is like he’s been drinking and always seems to be agitated all the time. In the commercial he’s always seems to be asking questions, as if the boy is always doing something e.g. “What’s this?” “Now what are you up to?” “What did I tell about running indoors?” His temper is triggered by anything, he’s always expecting to find the boy something wrong, when he finds that he isn’t doing anything he gets frustrated because he was wrong and takes it out on the boy.

Cartoon boy was made so that children can watch it and not be disturbed by it, but at the same time, understand what it’s about. Using the cartoon boy allows us to see the abuse children go through, without seeing a real child go through it. The way the commercial starts is surprising, because you would never think that when the camera turns around, that it would be a cartoon boy instead of a real one. This makes people want to watch out of curiosity to see what it was about. Cartoon boy has a voice but you don’t hear him say actual words. When he gets hurt by the man he recovers by himself, this shows you that he can “bounce back”.

Cartoon boy gets punched through most of the commercial, but at one point where he gets burned by the cigarette makes people uncomfortable. This is like a symbol that he is scarred. The music and sound being used in the commercial reminds children of Tom and Jerry, a cartoon where violence is used but in a humorous way. The reason they use these familiar sounds is to attract children but help them to understand. Every time he gets attacked by the man he always looks upset and scared, as if he is expecting to get hit knowing what was coming. When people watch the commercial I think the humour depends on how old the audience is, for children they will think it’s funny but for older audiences they will take it seriously specially with the dramatic ending.

The sounds at the start of the advert are sounds that are familiar to children, as I said before they used sound from Tom and Jerry, road runner and bug bunny. The soothing sound at the beginning makes the audience think it’s a normal home, but as soon as the man walks in all hell breaks loose. The man starts to use abusive language that the man uses. The cartoon boy has a voice but he mostly makes small noises and it shows that actions speak louder than words, with cartoon boy not being able to say anything shows that abuse is kept quiet by the child.

The most affective part is the end because of all the music and shouting, its silence showing the real boy lying on the ground motionless. However, compared to open your eyes, its left to the audiences imagination. You don’t see anyone moving; you see familiar faces instead of sounds, such as the Spice girls, Action man and even Rupert the Bear. Open your eyes show different aspects of abusive, physical abusive, mental abusive and sexual abusive.

In conclusion, I think that cartoon boy is very effective because it really shows that actions speak louder than words. It also is an advert where children can watch it without being disturbed and still know what it’s about. It got me interested as soon as I saw that it was a cartoon instead of a real chid. I think that even though the advert is short its message gets through to the audience. When I watch the advert it doesn’t make me want to help and give money a month and I do think there are worse thing that could happened to children, like getting sexually abused. If I had to chose between cartoon boys and open your eyes I would pick open your eyes.

The reason is because it’s more effective than cartoon boy; it makes me want to give money and try helping children. The reason is because open your eyes makes you use your imagination and what you imagine is far worse then what NSPCC could show you. By using famous figures in the advert it shows that even people in higher classes not bearing to look. Also it’s effective because it shows different types of abusive and how most people are blind to it. But both adverts are based in a home, which shows everyone that abuse can happen in any home any time.

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