Peak Garage Door Case Alternatives - Marketing Essay Example
Peak Garage Door Inc - Peak Garage Door Case Alternatives introduction. has set a goal to increase their sales for 2004. Garage door industry is expecting a growth of 2. 4% while the management of Peak is looking to increase company’s sales 26. 4%. The company currently has 50 exclusive dealers and 300 non-exclusive dealers. Management has three proposals in front of them. The first suggestion is to increase the number dealers in their existing markets.
The second recommendation is to develop an exclusive franchise agreement with existing non-exclusive dealers. The third recommendation is to decrease the number of dealers and focus company’s resources on increasing support for the existing dealers. Of course there is an option for them to leave everything as it is. My suggestion is to go with the second recommendation due to the fact that exclusive dealers produced 70% of company’s sales and non-exclusive dealers contributed only 30%.
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