Pizza Hut project Pakistan Essay
First of all we thanks to ALLAH ALMIGHTY, most beneficent and most merciful who made us able to complete our given project successfully. In short words, to express our modest gratitude to our loveable ‘PARENTS’, who at each and every moment prays for our success. We are also deeply thankful to ma’am ummara yousaf who guide us in a best way to every aspect. And support us every time. Thank you all, without you this could have not being possible.
The main purpose of this project is to study the Principals of managements and the implements of the rules and other things that we studied in course principals of Management on Telecommunication Company “Telenor”. For this purpose, we visited the Telenor Customer service and sales center located in Gujranwala and we asked many questions and concepts regarding to management of Telenor. We gathered information about Telecommunication Company, PTA rules and regulations for Telenor, collecting competitor’s knowledge and put all these information in our project report.
Moreover, we discuss Business Analysis of Telenor which includes Telenor’s market share, PEST analysis, SWOT analysis and Porter’s five competitive forces, market growth rate, BCG Matrix and other things related to business analysis.
We add all that things in this project that provide ease to readers and our instructor’s very high information about our project and also about Telenor. In the end we hope that this project will result high informative for all of us.
1.1 Objectives of study :
We visit the Pizza hut for collecting information about the organization, and for this we made Questionnaire. The main objectives are:
Part1: Industry Introduction
1.2 Industry Introduction:
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away
1.3 Company history :
The world-renowned Pizza chain, globally known as Pizza Hut was initiated in the year 1958 by brothers Dan and Frank Carney. Pizza Hut is an American restaurant chain and international franchise. It menu items including a wide range of Starters, Soups & Salads, Pastas, Sandwiches, Desserts and Beverages.
1.4 Company history in Pakistan :
Pizza Hut initiated its operations in Pakistan with its first restaurant way back in 1993.Over 43 outlets spread all across Pakistan The critically acclaimed topping, Chicken Tikka, which has swept the world since its creation, was introduced for the first time in Pakistan. Our Customers prefer us because of our innovative products and concepts, and the consistently high level of services.
Part2: company Introduction:
2.0 Company Introduction:
Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad, pasta, Buffalo wings, breadsticks, and garlic bread. Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum! Brands, Inc., the world’s largest restaurant company. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world. Competitors Introduction:
Domino’s Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan, United States, near Ann Arbor, Michigan. Founded in 1960, Domino’s is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino’s Pizza was sold to Bain Capital in 1998 and went public in 2004.
Papa John’s Pizza
Papa John’s Pizza is the third largest take-out and delivery pizza restaurant chain in the United States (behind Pizza Hut and Domino’s Pizza), with headquarters in Jeffersontown, Kentucky, near Louisville Its slogan is “Better Ingredients. Better Pizza. Papa John’s.” Internationally, there are over 4,000 Papa John’s establishments, including over 2,600 in the U.S. and the remainder spread among 32 other countries. In September 2012, Papa John’s Pizza opened its 4,000th Restaurant, in New Hyde Park, NY. The company celebrated the event by giving away 4,000 free pizzas to customers throughout New York City
Products and services introduction:
1. Chicken Tikka
A specially developed recipe for Pakistan topped with chicken tikka and onions chicken tikka is widely used pizza hut in Pakistan because of its taste and have large market share.
2. Chicken Fajita
An authentic taste of Mexico, marinated chicken, onions and green peppers with special herbs and spices. After chicken tikka fajita is favorite pizza in Pakistan because of its spicy taste is mostly famous in teenagers.
3. Afghani Tikka
A new addition – topped with Afghani Tikka chunks and onion on a special creamy pizza sauce.
4. Shawarma Pizza
An innovative treat- sure to become a house favorite! This pizza boasts of loads of Lebanese style meat, onions, olives, tomatoes, jalapenos and mozzarella cheese. Specially garnished with a shawarma sauce, this one’s sure to excite!
5. Super Supreme
Enjoy a delightful blend of beef pepperoni, smoked chicken, cabanossi, beef, onions, green peppers, olives & mushrooms with double the amount of topping.
6. Salad Bar
A scrumptious variety of garden fresh vegetables that will tempt you to create your very own favorite salad topped with our classic dressings.
7. BBQ Chicken Spin Rolls
BBQ Chicken chunks rolled in light tortilla bread, suffered with red and green onions, mozzarella & parmesan cheese and a bit of butter. Served with BBQ sausce; its bound to leave a lasting impression!
8. Pizza Hut Platter 2
Our flaming wings, a portion of spicy wedges and four pieces of our BBQ chicken spin rolls, rolled in light tortilla bread, sprinkled with parmesan and mozzarella cheese. Served with a dip sauce.
9. Soft drinks
A scrumptious strawberry flavored cheesecake, generously topped with strawberries and thick strawberry sauce; garnished with sauce and whipped cream. A sweet way to end the day!
Two scoops of ice cream (strawberry, chocolate or vanilla) topped with your choice of chocolate or strawberry sauce, with wafers.
Mission and value statement:
We take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, “I’ll be back!”
Pizza Hut’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that they make every customer in every restaurant smile. 2.7 complete value system of an organization
1. Core Values-describe the attitude and character of the organization- found in “code of conduct”. 2. Protected values- Protected through rules standards and certifications, in the areas of health, environment and safety. 3. Created values-that shareholders expect in return for their contribution to the firm- found in stakeholder’s theory, Business ethics 4. Shared Value- Establishes a link between business strategies (Competitiveness of the company) and corporate social responsibility.
2.8 Core Values:
Make it Easy
We’re practical. We don’t complicate things. Everything we produce should be easy to understand and use. Because we never forget we’re trying to make customers’ lives easier. Keep promises Everything we set out to do should work, or if it doesn’t, we’re here to help. We’re about delivery, not over promising, actions not words
We are creative. We strive to bring energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers.
We acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. We believe loyalty has to be earned.
Business Analysis of Pizza Hut
Goals of the organization
They want to have the most loved and trusted branded restaurants and delivery units, a great franchise network, great food, great service assets and provide great value for their customers. Their passion starts with their people, as it is their people that make the difference. They want to be loved and trusted, not only by their customers, but by their employees as well.
i. POLITICAL ENVIRONMENT:
Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Gujranwala affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules.
ii. ECNOMIC FACTORS:
If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capital income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa.
iii. SOCIAL FACTORS:
Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization.
iv. TECHNOLOGICAL FACTORS:
Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient.
Perform SWOT analysis of the organization
Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantage is the fact that they have a full service restaurant as well as delivery services. It is the biggest chain of restaurant that provide dine in facility in Pakistan. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino’s.
However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality. Their godown is in Karachi, the distribution is made from Karachi so it is time consuming and costly. iii. Opportunities:
The Company can come up with innovative Pizzas, new flavors and recipes with different types of crusts and sizes etc. The company can open its restaurants in different part of the countries that have potential customers. The company can even introduce new, healthy and fresh food items related to pizza for example they can introduce fresh pizzas. The people are these days more concerned about their health and pizza hut can meet this need by introducing fresh and healthy pizzas.
The competition in the Pizza industry is increasing, as customers now prefer and look for availability and affordability. The rising prices of special ingredients like cheese, used in pizzas. The company faces serious threats from other international restaurant chains like Dominos pizza etc. McDonalds even tried to introduce pizza in its product portfolio called McPizza. Besides these competitors the local restaurants that provide pizzas offer food item at more affordable prices as well as know the taste of the local people better. Many of its competitors are trying to capture the market share of the Pizza hut by introducing similar kind of pizzas and food items
Porter’s 5 Model
Porter’s 5 Forces
Threats of New entrants
Well aware of new competitors. They are not afraid of it.
Pizza hut has latest technology and their name is well developed so lot of investment is required to enter the market and compete them.
Bargaining powers of suppliers
Pizza hut supplies its products from its own forms.
So the bargaining power of suppliers is not related to their business Threat of substitute products
Pizza huts prices are low than its competitors.
So threat of substitute products is very low in pizza hut.
Intensity of Rivalry among existing competitors
Pizza hut has very less competitors in Pakistan. They provide best dine in at low cost. Pizza hut has only two competitors and has only established their prices are good so they have not much rivalry so far in Pakistan.
We place Pizza Hut’s product Chicken Fajita and Chicken Tikka in Stars Because these products are popular in customers and they also have High Market Share and High Market Growth
We place Cheese stuffers in Cash Cows because our product is well established and has High Market Share and Low Market Growth. These products are likely to be popular with customers, which makes it easier for you to exploit new opportunities.
Product Chicken Lover in category Question Mark, because it has Low Market Share and High Market Growth. Chicken Lover aren’t generating much revenue right now, because we don’t have a large Market share.
We place Garlic bread of Pizza Hut in Category dogs because it has low Market share in a low-growth market. This product often don’t make much Profit, but Pizza Hut don’t need much investment either.
Life Cycle Stages of the Business Units
2- Study life cycle stages of the Business Units of the company Where you place your Company’s different business units? Position your company’s different products in ADL matrix
Observed status in company
They set higher cleanliness standards.
Their cleanliness level is not good
They say their prices are low.
The prices of drinks are very high.
They say they have best hygienic kitchen.
But their kitchen is not very hygienic.
We choose best locations.
Their some restaurants are not in good locations.
We have big and wide dine in.
Their dining is congested.