Principles of Marketing MKT 100 - Marketing Essay Example
3 - Principles of Marketing MKT 100 introduction. Marketing channels play key role in marketing strategy because they
A. provide criteria for promotional expenditures
B. provide the means by which products move from producer to ultimate user.
C. allow more participants to contribute to the economy
D. extend the amount of time between producer and consumer
The answer is B. provide the means by which products move from producer to ultimate user.
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Boone and Kurtz elaborated that marketing channel has the major role in marketing strategy as the one to provide the producers means in getting their products, may it be goods or services, reach the ultimate users. (Boone, 2006)
Boone, Louise. E. and. David L. Kurtz. (2006) Contemporary Marketing Part 5: Distribution Decisions Retrieved March 10, 2007, from http://220.127.116.11/search?q=cache:W-UUQ2BroroJ:campus.queens.edu/faculty/houchinc/ppt/BK12e_Ch13_basic.ppt+physical+flow+and+ownership+of+goods+and+services+from+producer+to+consumer&hl=tl&ct=clnk&cd=15&gl=ph&client=firefox-a