Benjamin Umstead and Jason Brackett C. P. Music Festival Program Proposal Table of Contents Justification Goals and Objectives Resource Needs Schedule Risk Management Analysis Critical Evaluation Appendix A (Registration Form) Appendix B (Liability Waiver) Appendix C (Rules and Regulations) Appendix D (Music Festival Survey) Sources Justification for Program Proposal We are proposing a four-day, three night music festival sponsored by Pepsi and Under Armour in College Park, Maryland.
Over the four days, there will be five stages set up in a giant field in College Park, with over a hundred bands playing over the weekend, including some of the most popular bands in the nation to headline every night.
For the night there will be venues set up where people can buy camping spots for the night or they can get a hotel room in College Park for the weekend. This program is necessary and desirable for any community and an extremely profitable program for both sponsoring companies, Pepsi and Under Armour.
First, this is an extremely desirable program for both the sponsoring company because of profitability opportunities for both companies. Both companies will probably have to put up about three million dollars apiece to get all the bands, resources, and staff necessary to put the festival together. However, based on some of the other music festivals in the nation, just off ticket sales themselves, they can earn almost 25 million dollars to split. Bonnaroo charges 250 dollars for a four-day pass, which includes tickets, parking passes, and a camping spot.
Over 90 thousand people went last year, and at 250 dollars a tickets, Bonnaroo brought in 22 and a half million dollars. Since we are doing ours at College Park, some people may not opt in and get a camping spot, the sponsors are both still looking at bringing in over ten million dollars apiece. Other than the money off the ticket prices that Pepsi and Under Armour, they will also make a lot of money on the stuff that people will buy at the park. Under Armour can sell tee shirts and Pepsi will control the food and drink vendors, while other vendors can pay a certain amount to come in and set up for the four day festival.
This program is also desirable for any community, especially the community of College Park. College Park is a big time college town that just like any other college town loses thousand of people buying items in the town over the summer time. This festival would be hosted over the summer in which over thirty thousand less people would be living in College Park than over the rest of the year. A town may have many reasons for not wanting ninety thousand people coming in and spend four days in their city but there are many reasons why this would help the city. First off, the revenue that the festival brings in would help the city in many ways.
A large festival brings in such large profits that a festival makes more money for a community than what might have been made in a tax increase or loss in closing a park or a library. Festivals also bring renewed interested into a community, which will affect the city not only for the festival but also for every day of the year. Not only will it renew interest into a community, it also it gives the city a safe outlet for entertainment. A wide variety of bands and genres means many different types of people are apt to attend, giving a chance to meet new people and experience different cultures.
Also, this program will create for full time jobs for the community, because this will be a year round job: planning, getting bands, selling tickets, and making sure the festival is a huge success every year. Overall, this program is very desirable and necessary for both College Park and all the sponsoring companies. There are three primary client groups whom this proposal is focused towards. First will be College Park. Without the permission of the city to hold this festival, there will be no reason to try to get sponsors for the festival.
However, with the revenue from the festival and the exposure of the city, College Park should have no problem-playing host. The other two primary clients of this festival will be the two main sponsors and the people backing the festival with their money. First is Pepsi. Pepsi likes to put their name on anything where they have a shot to make money, including other music festivals throughout American. They should have no problem agreeing to back this festival. Second is the company Under Armour. The man, who owns the company, started the company in College Park, when he was attending University of Maryland.
Now he has not sponsored any festivals, but they are only about ten years old and trying to spread their reach as far as possible. They should have no issue joining Pepsi in sponsoring the music festival. Resource Needs NeedPrice 100-acre field outside of College Park50,000 6 stages for concerts, setup, and takedown30,000 12 headline bands (50,000 per)600,000 50 indie bands (25,000 per)1,250,000 40 small time bands (10,000 per)400,000 Large hospitality tent for bands fully stocked5,000 Many large tents for check-in and renting campsite2,500 8 fully stocked medical equipment tents16,000
Pay College Park to borrow trained medical staff20,000 500 staff hired for weekend125,000 300 staff for week before and week after200,000 5 year round staff to run and advertise400,000 Website designer and upkeep5,000 Maps and schedules and rules in packet10,000 Supplies needed to run and upkeep Field3,000 Rent 10 ATV’s for emergencies2,000 Rent a security firm to run all security30,000 Ambulances and a helicopter on stand by30,000 _____________ Total Spent3,178,500 Incoming MoneyAmount Sell 10,000 tickets (185 apiece)1,850,000 Sell 20,000 tickets (215 apiece)4,300,000
Sell 65,000 tickets (255 apiece)16,575,000 Sell 150 vendor spots (5,000 apiece)750,000 _____________ Total Income23,657,000 Schedule July 25-29Workers move in and prepare the field July 30Campgrounds open for people August 2-4Music Festival occurs August 5-8Take down and clean up of field There are going to be 5 different stages where artist are performing and over the next few pages the schedule for every stage and every day will be laid out. Under Armour Main Stage Friday August 2nd 12:30 – 1:45O Rappa 2:15 – 3:00The Black Angels 4:00 – 5:00Metric 6:00 – 7:15Passion Pit 8:05 – 10:00Black Sabbath
Saturday August 3rd 12:45 – 1:30Los Jaivas 2:15 – 3:15Delta Spirit 4:00 – 5:00Jeff the Brotherhood 5:15 – 6:15Harrison Ivaz 7:30 – 8:30 Frank Ferdinand 9:15 – 10:45Avicii Sunday August 4th 12:00 – 12:45Kid Color 1:00 – 1:45DJ Nihal 2:00 – 3:00Nadastrom 3:15 – 4:15Little Dragon 4:30 – 5:30Doctor P 5:45 – 6:45Big Gigantic 7:00 – 8:15Zeds Dead 8:30 – 10:00Kaskade Pepsi Main Stage Friday August 2nd 12:00 – 12:45Young Bloods 1:00 – 1:45The White Panda 2:00 – 3:00Totally Enormous Extinct Dinosaurs 3:15 – 4:15Zedd 4:30 – 5:30Madeon 5:45 – 6:45Porter Robinson 7:00 – 8:15Nero 8:45 – 10:00Bassnectar
Saturday August 3rd 12:00 – 12:30Kopecky Family Band 1:00 – 1:45Fidlar 2:15 -3:00Givers 3:30 – 4:30Milo Greene 6:30 – 7:15FUN 7:30 – 8:15Washed Out 8:30 – 9:15Twin Shadow 9:45 – 10:45Frank Ocean Sunday August 4th 12:45 – 1:30Bombay Bicycle Club 2:15 – 3:00Trampled by Turtles 4:00 – 5:00Sigur Ros 6:00 – 7:15At the Drive-In 8:15 – 10:00Jack White Bud Light Stage Friday August 2nd 11:45 – 12:30Wax 12:45 – 1:30The Growlers 2:15 – 3:15Dr. Dog 4:15 – 5:15The Afghan Whigs 6:15 – 7:30The Shins 8:30 – 10:00The Black Keys Saturday August 3rd 12:15 – 12:45Chief Keef 1:00 – 1:45Salva 2:00 -3:00Star Slinger :30 – 4:15The Verve Pipe 6:30 – 7:30Skream and Benga 7:45 – 9:15Calvin Harris 9:45 – 10:45Santigold Sunday August 4th 12:00 – 12:00Point to Infinity 1:00 – 1:45Hey Rosetta 2:15 – 3:00MAcklemore and Ryan Lewis 3:30 – 4:15Dum Dum Girls 4:45 – 5:30The Gaslight Anthem 6:00 – 6:45Of Monsters and Men 7:15 – 8:15The Big Pink 8:45 – 9:45Childish Gambino Xbox 360 Stage Friday August 2nd 12:00 – 12:30Animal Kingdom 1:00 – 1:45Anamanaguchi 2:15 – 3:00The War on Drugs 3:30 – 4:15Blind Pilot 4:45 – 5:30SBTRKT 6:00 – 6:45Band of Skulls 7:15 – 8:15Dawes 8:45 – 9:45Wale Saturday August 3rd 12:45 – 1:30Doomtree :15 – 3:00Aloe Blacc 4:00 – 5:00Bear in Heaven 7:15 – 8:15The Weeknd 9:00 – 10:45Red Hot Chili Peppers Sunday August 4th 1:00 – 1:45 Oberhofer 2:30 – 3:15White Rabbits 4:15 – 5:15J. Cole 6:15 – 7:30Florence and the Machine 8:30 -10:00Justice Red Bull Stage Friday August 2nd 12:00 – 12:40Ambassadors 1:10 – 1:50Haley Rieinhart 2:10 – 2:50Kevin Devine 3:20 – 4:00 Dry the River 4:30 – 5:10Helena 5:40 – 6:20thenewno2 6:50 – 7:30Dev 7:45 – 8:30M83 Saturday August 3rd 12:00 – 12:40Laura Warshauer 1:10 – 1:50Chancellor Warhol 2:10 – 2:50Moon Taxi 3:20 – 4:00Empires 5:15 – 6:15tune yards :30 – 7:15LP 7:45 – 8:30Walk off the Earth 8:45 – 9:30Bloc Party Sunday August 4th 12:00 – 12:45Bowerbirds 1:30 – 2:15Polica 3:00 – 4:00The Walkmen 5:00 – 6:00 Toro Y Moi 7:15 – 8:15Mike Snow Risk Management Analysis There are many potential risks to clients if you gather over 100,000 people into a giant campground for a weekend music festival. Over the next many paragraphs I will discuss the different risk that us and our clients could potentially face, the probability of these accidents and incidents, and the measures that we would put in place to prevent or manage the potential risk.
First potential risk to the clients would be the risk of sustaining any injury during the weekend. With so many people around there are so many potential risks for a scraped elbow or a twisted ankle. There is even the potential for even more serious issues, such as a drug overdose or a broken bone. To counter the risk for an injury, serious or non-serious we will have things set in place to help either stop or fix any injury. There will be the security walking around preventing any dangerous things from going on as well as possible.
Trained EMT’s will be riding around on ATV’s to check in on different people and at different spots around the field. Incase of injury, there will be ten well marked medical tens located around the field each with a trained medical staff or one of the ATV’s that are riding around will be able to stop and help the injured person. Also, there will be ambulances ready to take people to the locate hospital and a medical helicopter on stand by. Another potential risk is the risk of illegal items coming into the festival. It is going to be impossible to check everyone for every illegal item they could possible possess coming into the field.
The risk of these potentially illegal items could be very bad for the people who brought them or the people around them. We will have to check as many as we possible can and we will have enough of a security force walking around to make sure nothing illegal is happening. The security and staff is going to have to be extremely strict about kicking people out of the festival if they have any illegal items to set an example for the rest of the people and to let people know that they are going to be safe. The third big concern for our festival is the weather.
It is the beginning of August so the weather should not be too big of a concern but the main weather concern would be the chance of rain. If it starts to rain, as it says in the rules and regulations, there will be no refund to the costumer. The festival is going to continue on whether rain or shine, but if it starts lightening than we will have some issues. We have some tents set up that people can hide in but the rest are going to have to be evacuated to their tents as soon as possible. The police force will be essential for evacuating the people to safety.
If there is a storm that the people will be need to leave the area, they will be sent to the tents and their own tents. Then we will wait thirty minutes after the storm has ended and continue the festival on a delayed schedule. Another concern may face at the festival would be the concern of violence. When you have so many people in one place, especially people we are going to be drinking and may be drunk, violence is always going to be an issue. Violence is not going to be as big as an issue as the other issues we may face but it is still a worry, especially about the safety of the people.
To combat this issue we will have plenty of security walking around making sure nothing is happening and no fights are breaking out between the people and we will once again be very strict about this issue. If we find a person or people doing anything that we consider violent or unsafe they will immediately be removed from the park and they will not get a refund at all. The safety of people is first and we will do everything we can to make sure we keep everyone safe. Program Evaluation Procedure
To evaluate our program we will use a survey developed by us that will be given to the participants and either filled out before they leave or sent back to us in the mail. Depending on how they answer will determine if our program was a success. With such a large event, even if we think it was a huge success there could be so many things that would need improved upon for the following years to come if we want to make this an annual event and have people keep coming back year after year. Here is an example of the form that we would use to give out to people to determine the success of our program.
Program Evaluation Form At C. P. Music Festival, we continually strive to improve our programs. Your input into the program you recently attended will assist us with this process. Did you stay on site or off site? On site Off site Date: ________________________ Your Name (optional): _____________________ Phone or email: __________________ Please indicate your level of satisfaction with each of the following: Festival met my expectations poor fair satisfactory good excellent Festival content poor fair satisfactory good excellent Bands performing poor fair satisfactory good excellent
Safety and Security of festivalpoor fair satisfactory good excellent Area in which program was held poor fair satisfactory good excellent Convenience of Festival day and time poor fair satisfactory good excellent Overall, how would you rate this Festivalpoor fair satisfactory good excellent If you answered “poor” or “fair” to any of the above please indicate your reasons: ________________________________________________________________________________________________________________________________________________________________________________________________________________________ Would you come back to the Festival in future years?
Yes No Would you recommend this Festival to friends or family? Yes No How did you hear about this Festival? ________________________________________________________________________ What changes, if any, would you recommend for this program? ___________________________________________________________________________________________________________________________________________________________ _____________________________________________________________ Do you have any suggestions for future programs? _______________________________________________________________________________________________________________________________________________________________________________________________________________________ Additional Comments: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Thanks for providing your feedback!
Appendix A C. P. Music Festival – Registration Form & Liability Waiver Each attendee is required to have a registration form and signed liability waiver on file. (PLEASE PRINT) Full Name: ________________________ Email*: ___________________________ *For festival communications and artist emails. Circle the answer that applies. Are you camping? Yes No How did you order your ticket or do you nee to buy one? I pre-paid online. (Please bring your receipt) I bought a ticket in person. (Please bring your ticket) I’m purchasing at the gate. cash preferred, credit cards accepted) I’m a volunteer I’m a performer I’m a vendor How did you hear about the C. P. Music Festival? Facebook CPMF. com Do314. com Friend/Colleague Postcard/Flyer Poster Artist’s website Show Magazine Other: ________________ How many dogs are you bringing? (Dog tickets are $5 each. ) No dogs One dog Two Dogs I have read and agree to the terms and conditions regarding dogs at this festival. Signed: _______________________ How many children under eleven are you bringing? No kids One kid. Age: _______________ Two kids. Ages: ______________
I have read and agree to the terms and conditions regarding children at this festival. Signed: ________________________ Appendix B Liability Waiver & Festival Regulations: I, _______________________________________, agree to hold harmless any persons associated with C. P. Music Festival or College Park or any sponsors or subsidiaries of the Festival for any injury / illness / loss of property incurred by me, my pets, and/or my children during the Festival or while traveling to and from the Festival. I, _______________________________________, have read the rules and regulations nd agree to adhere to those rules and regulations while attending C. P. Music Festival. Date: _________________ Signed: _____________________________ Appendix C C. P. Music Festival – Rules & Regulations It is our intention that C. P. Music Festival be centered on music, health, wellness, and fun. We expect all participants to act in a benevolent and respectful manner at all times. We welcome any and everyone to attend and have a no-tolerance discrimination policy. Enjoy!! ARTISTS: Artists will perform their sets and be available to fans following their set. Merchandise (CDs, t-shirts, etc. will be available for purchase at the merchandise tent, by the Main Stage, at the discretion of the artist. Some clearly marked areas will be for artists only, and participants will NOT be allowed in such areas. BATHROOM FACILITIES: C. P Music Festival will have multiple outdoor bathrooms, for public use. Public showers WILL NOT be available. CAMPING: All individual campers must have a camping wristband. Check in and tent set up begins Wednesday July 30th, at 9am, on a first come, first serve basis. Tents must be set up by noon on Friday August 2nd, in designated camping area only.
Please be respectful of your camping “neighbor” and minimize the space you use to set up camp. Individual grills; campfires, or open flames will NOT be allowed. Motorized campers or RVs are PROHIBITED. All campers must register their license plate info at the gate. Festival staff will run shuttles to help campers move their camping gear to the designated camping area. CHILDREN: Children are allowed to attend the Festival, with a parent or guardian. Children under 11 years old enter free, children 11 years old, or older, will be the price of any adult ticket. The stage / artists will NOT be censored.
Children under the age of 11 must be supervised at all times by a parent or guardian to ensure their safety and adherence to festival rules and regulations. Parents or guardians must clean up after their children. CODE OF CONDUCT: C. P. Music Festival reserves the right to remove anyone from the festival grounds, at their discretion, WITHOUT providing a refund. Attendees WILL NOT be allowed to enter the following areas, as marked at the Festival: Any of the stages, back stage, and any farm building / structure / animal / crop area. Weapons of any kind are PROHIBITED.
Aggressive and discriminatory behavior will NOT be tolerated. Glass bottles/containers are PROHIBITED. Underage drinking will NOT be tolerated. Illicit drug use will NOT be tolerated. Public nudity is PROHIBITED. Dog owners will follow recommendations listed under dogs. DOGS: Dogs are allowed to attend the C. P. Music Festival, providing the owner registers the dog and pays the dog fee at the gate. In addition, the following rules must be adhered to: Dogs must be kept on a leash, Dog must be people-friendly / suitable to be in public, and owner must clean up after dog.
Any dogs observed to be violent or behaving in a threatening manner will be asked to leave the Festival grounds. If Dog owner must also leave, under these conditions, there will be NO refund. FESTIVAL GROUNDS: Everyone at C. P. Music Festival will clean up after themselves. FIRE: Individual grills, campfires, and open flames are PROHIBITED. FOOD & DRINK: Prepared food will be available for purchase from the different available vendors at C. P. Music Festival. The menu includes carnivore and vegetarian fare, with both entrees and snacks. Vendor will also have alcoholic and non-alcoholic beverages available for purchase.
Coolers with food and drink ARE allowed. NON-CAMPING: All non-camping attendees must vacate the Festival grounds by 1am, following the conclusion of the live music. All non-camper vehicles must be removed from the Festival parking area, as well. PARKING: Attendees will have a regulated parking area, and will be directed where to park. Parking anywhere else on Festival grounds is PROHIBITED. Handicap parking will be available. All campers must register their license plate at the gate. All non-campers must remove their vehicle from the Festival parking area by 1am, following the music.
Festival staff will run shuttles to help campers move their camping gear to the designated camping area. RE-ENTRY: Attendees and participants will not be allowed to leave the Festival grounds and reenter with their vehicle during the entire Festival. RECYCLING: All attendees and participants will be encouraged to recycle at the Festival. The Festival’s recycle center must have all materials separated, so labeled recycle containers will be in accessible areas. We want to keep actual trash at a minimum. SECURITY: Festival Security will be on hand to assist a peaceful and safe atmosphere.
All matters will be dealt with swiftly, with attention to gentleness and respect. Festival Security reserves the right, at their discretion, to remove anyone from the Festival grounds, WITHOUT a refund. TICKETS / WRISTBANDS: Tickets may be purchased on-line at Brown Paper Tickets, in person from a board member, or at the gate of the Festival. All attendees will be given a wristband with their paid admission – campers and non-campers will have different wristbands. All participants (vendors, artists, performers, directors) will be given badges. Everyone MUST keep their wristband or badge on at all times while on the Festival grounds.
VENDORS: Vendors will be set up from Thursday night to Monday morning. Vendors in attendance will provide information / services / goods that encompass the categories of music, health, wellness, and fun. WEATHER: C. P. Music Festival will be held RAIN OR SHINE. Attendees should prepare for inclement weather. Refunds will NOT be issued for rain. WHAT NOT TO BRING: Individual grills and open flames are NOT ALLOWED. Weapons of any kind are PROHIBITED. Illicit drugs are NOT ALLOWED. Glass containers are PROHIBITED. Festival Security will confiscate any prohibited items. WHAT TO BRING: Necessary camping gear.
A portable chair or blanket to watch the concert. Rain gear. Shower facilities WILL NOT be available. Coolers with food and drink WILL be allowed. Appendix D Survey to give to attendees of the music festival at completion of event. Please fill out to the best of your knowledge. Circle the best possible answer. Thank you for partaking in my survey. 1. What is your genderMale Female 2. What is your age 10-19 20-29 30-39 40-49 50 and up 3. What are your favorite kinds of music? Rock Folk Jazz Country Jam Acoustic Rap Pop 4. What state are you from? ________ 5. What is your occupation? _________
Cite this Program Proposal for a Music Festival
Program Proposal for a Music Festival. (2016, Oct 24). Retrieved from https://graduateway.com/program-proposal-for-a-music-festival/