Road Safety Awareness Essay

TEAM NAME: The Y’Nots LOGO: Acknowledgement This topic focuses on road safety. The knowledge base covers institutional responsibility of road safety, the development of a road safety action plan, raising awareness and understanding of road safety problems, road safety education and training, traffic safety legislation, enforcement of traffic laws, and monitoring and evaluation of the effectiveness of road safety activities. It also includes examples of Terms of Reference. Transport Scenario in Dhaka (BANGLADEH) Dhaka’s transportation system struggles to cope with the demand of an increasing population.

It is characterized by congestion, high pollution levels, high numbers of accidents, and high user costs. The increase in the number of inefficient modes, such as cars, in recent years has exacerbated the situation. The number of private cars has increased from 87,866 in 2003 to 1, 15,880 in 2010. Dhaka’s roads struggle to accommodate the demands of their traffic. Traffic jams worsen when vehicles to park use one (or even two) lanes. Unlike most mega-cities, several forms of transport use Dhaka’s roads. Each has different operational characteristics.

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Road users, such as cars, buses and CNG ‘baby taxis’ are not known for the respect they give either to traffic rules or to each other. Pedestrians, too, often choose to ignore the rules of the road. Target Audience * Pedestrians- The most Vulnerable road user group • Pedestrians alone are involved in more than 47 % of road accidents and 49 % of all fatalities. • In urban areas pedestrians accounted for 62 percent of fatalities and in Dhaka city this is nearly 70 percent. * Drivers with lack of traffic signal knowledge and poor driving skills.

Involvement of Buses and Trucks In Accidents – bus/minibus – 42% – trucks – 37% and In fatal accidents – bus/minibus – 38% – trucks – 30% * Involvement of Children & Young People • About one third of the total pedestrian fatalities are children under age of 16 years. • Fatalities of children under 16 years of age are accounting for nearly 22 percent of all fatalities in Bangladesh and are 2. 5 times higher than those in industrialized countries. * Youngsters, especially students driving motorcycles without wearing helmets and lacking looking glasses. Children and service holders who use road frequently. We will also focus on people who can motivate others to learn safety issues. Slogan / Mission ROADS: Where SAFETY has to be the LAW Awareness in people comes in two different ways. Those are: 1. To become self-aware in order to protect themselves from dangerous situations. 2. Act as a pressure group to influence policy makers, legislators, traffic police, and vehicle operators to take corrective actions The people of Bangladesh are usually controlled and managed by direct involvement of law or other power holding people.

Ethics doesn’t work out on the careless semi educated people of this country. Law breaking is being practiced for long and people are taking it as tradition nowadays. So the only possible way to get the Safety Awareness in peoples mind is by enforcing law in a positive way. If the law is followed in order the safety issue possibly can be controlled with in 1 year. Methodology The following nine individual sectors are identified for road safety activities: * National Road Safety Council * Accident Data System * Road Engineering * Traffic Legislation * Traffic Enforcement Driver Training and Testing * Vehicle Safety * Education and Publicity * Medical Services Vision for and the Goal of the Road Safety Action Plan A suitable vision for road safety in Bangladesh, which is not unrealistic, is achieving nearly 50% reduction in road accident fatalities within next10 years and also the reduction of the frequency of road accidents to nearly 30%. For the next one year goal could be set up towards achieving of 15-20% reduction in the annual number of road accident fatalities by the end of the year 2013. Media communication theory

DIAGRAM OF DESIGN AND EVALUATION OF MASS COMMUNICATION FOR THE PROMOTION OF TRAFFIC SAFETY Identification of the problem Accident causation theory Operational specification of campaign objectives and criteria of effectiveness Short term and long term campaign process Data collection during campaign period Pre campaign research for maximally effective campaign components and combinations field or laboratory experiments. Guidelines for future campaign Cost/benefit Collection of base rate data in exposed and controlled audiences road behaviors traffic knowledge attitudes accident rates

Immediate and delayed post test after completion of campaign Data processing Feedback to audience Contribution to campaign knowledge Final campaign evaluation Decisions on methods of campaign evaluations Research methodology in the social and behavioral science Final campaign design Campaign timing Media selecting Audience activation techniques Message contain Appeals, audience motivation Target audience Target behavior Initial campaign planning Theory of behavior modification Strategies / policies to improve Dhaka’s traffic scenario: * Improving traffic management to optimize available road capacity. Increase in traffic management staff and vastly improvements in their operational efficiencies through, for example, appropriate equipment. * A balanced and integrated transport system, in which use of rickshaws may be limited to specific areas and with strict enforcement of licensing rules. * Travel demand management measures are proposed in the short and medium terms. * An increase in the number of modern wide bodied buses on the streets of Dhaka as an efficient mode of transport. An attractive Bus Rapid Transit system should be introduced in the medium term. The creation of a “Pedestrian first Priority” system to protect the pedestrians and ensure safety for the road users. * Eliminating non-licensed vehicles and discouraging unskilled drivers by revising the appropriately the system of licensing and testing. To improve both the quality of vehicles and drivers. * Progressive taxation to encourage old vehicles off the road, introducing an entry fee to Dhaka city, strict enforcement of roadside parking fee, staggered office hours, higher road and income taxes on cars, localized school admission and upper level link at heavy congestion points can be considered

CAMPAIGN PROCESS Awareness Campaign Mediums – Face to Face Interactions – Radio, TV, Newspaper – Posters, stickers, billboards – Short Film Locations – Bus and truck terminals – BRTA licensing centers · Trainings Subjects – Signs and signals – Good driving practices – Reorientation Locations – Bus and truck terminals – Licensing centers – Re-training Partnerships – Drivers’ and Owners Associations – NGOs and CBOs – Bangladesh Road Transport Authority (BRTA) – Police (traffic) SAFETY ISSUES OF CONCERN * Road Environmental Deficiencies * Defective and Road unworthy Motor Vehicles Drivers Incompetency * Under Reporting of Accidents * Inadequacy in Police Inspection and Safety Education * Poor Enforcement PRIORITY ISSUES CONCERN: * Control of speeds. * Promote pedestrian safety * Treatment of Hazardous Road Locations * Introduction of the road safety audit process * Prevention and reduction of dominant accident types and their severity * Traffic law enforcement is critical component * Promote safety conscious behavior of road users, heavy vehicle drivers in particular * Road safety education, especially for children Vehicle standard and fitness * Prompt emergency assistance and efficient trauma care management * Accurate and comprehensive accident and injury data collection and management * Improved and innovative solutions including the application of ITS * Research and professional capacity building. * Secure legitimate and adequate road safety funding * Strengthening institutional capacity Road safety needs to be recognized as a high priority at the local level or else there is a danger that it will stay as a neglected area for action by the central government. Concept:

In the backdrop of above discussion, a concept for the campaign is designed based upon four major parameters impacting the issue of road safety, which include: * Precaution * Alert Senses * Carefulness * Preciousness of human life The proposed campaign is an outcome of rigorous research based upon above four road safety factors. These factors will figure out very prominently through the campaign. Road Safety Training and Awareness Programs * Training for Professionals * Training for Students * Training for Heavy Vehicle Drivers Zoning of the Study Area for Analysis

For the analysis of regional transportation activities, the study area, which is under the authorization of Dhaka City Corporation (DCC), is divided into eight broad sub-regions or Specific Zones (SPZ). These are: 1. Sub-Region A: Central metropolitan of CBD (Central Business District). 2. Sub-Region B: Old Dhaka. 3. Sub-Region C: North-West Dhaka. 4. Sub-Region D: Greater Mirpur. 5. Sub-Region E: Greater Gulshan. 6. Sub-Region F: Uttara. 7. Sub-Region G: Eastern Metropolitan. 8. Sub-Region H: Dhanmondi & Farmgate Area. Governmental Agencies In order to work on the road safety issues we need the government help.

The agencies are working on these safety concern issues and the campaign with ideas and innovative moves will bring a boost to Awareness. Some key governmental agencies are: * Ministry of Communications (MOC) * Ministry of Health and Social Welfare * Bangladesh Road Transport Authority (BRTA) * Roads and Highways Department (RHD) * Local Government Engineering Department (LGED) * Bangladesh Police * National Highway Patrol (NHP) * Bangladesh Police (Dhaka Range) * Directorate of Health Service Media selection Developing a communications plan is the best way to get the appropriate media for the targeted audience.

To develop a communication plan, following procedures should be followed. * Define and study your target audience * Determine your desired result * Develop your core messages * Select the most appropriate media channel for each audience * Monitor your progress * Results of media The media used will depend largely on the target audience. It is necessary to consider where the targeted road users are likely to see a message. * Law enforcement officers * Social workers * Leaflets; * Educational Institutions; * Posters; * Radio; * Concerts; * TV; * Cinema; * Billboards; * Puppet/theatre shows; and * Give-aways.

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