Role of Media and its Influence on General Public’s Behaviour

Table of Content

informative than ever before. Media in country creates genuine public enlightenment about real life issues- Issues that matter such as health, education, sanitation, unemployment, increasing prices of essential commodities and the state of the country and the nation. In modern age, media has assumed the role of a guide in daily life of everybody. It is used as instrument of policy by the government. The volume of output of print and electronic media is simply overwhelming. The media in Pakistan continuously shapes and reshapes our opinion, attitudes and perceptions.

Media is among the wonders of the twentieth century as it exposes coordinated messages repeatedly to millions of audiences. Impact of Pakistani Medias on general public is very important and sensitive issue for the society and the government. We explored with sample from 05 different residential areas of Peshawar, 250 householders to come up with practical insight of role of media and its influence on general public’s behaviour. Our results showed interesting…informative than ever before. Media in country creates genuine public enlightenment about real life issues- Issues that matter such as health, education, sanitation, unemployment, increasing prices of essential commodities and the state of the country and the nation. In modern age, media has assumed the role of a guide in daily life of everybody. It is used as instrument of policy by the government. The volume of output of print and electronic media is simply overwhelming. The media in Pakistan continuously shapes and reshapes our opinion, attitudes and perceptions.

Media is among the wonders of the twentieth century as it exposes coordinated messages repeatedly to millions of audiences. Impact of Pakistani Medias on general public is very important and sensitive issue for the society and the government. We explored with sample from 05 different residential areas of Peshawar, 250 householders to come up with practical insight of role of.

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