Shazam Presentation Essay

What is Shazam?
• Shazam is an application which records up to 15 seconds of a song’s sample trough the microphone (mobile, tablet) and return the song’s information (title, artist, album etc)
• Shazam answers to the daily question « What is the name of this song ? »
• Free app (5 tags/month)
• Available on all smartphones
(for every major platforms)

Shazam in the app market
• Others similar application like SoundHound, Midomi

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375 million mobile users
2 million new users a week
Over 10 million tags per days
In over 200 countries
Top ten most-downloaded
app of all time on iTunes


How does it work ?
1. The application records the song and creates a time frequency called a spectrogram

2. It uses the data from the spectrogram to create an acoustic fingerprint 3. The acoustic fingerprint is sent through the internet to be used to search for a match in its database of more than 8 million songs

4. If a match is found, Shazam returns all the available information about the song and links to purchase the song, watch it on Youtube, search for the lyrics etc.

My Shazam : the web version
• Social network (invite friends, send message)
• Profile based on your tastes in listening to music
• Advantages :
 Watch to the music
history of your friends
 Discover new artists

Sources of income
• Premium version of the app : around 6€
Unlimited number of tags, car way, no advertisment, songs
• Commission on each song bought via the app
On 10 recognized songs, 1 is bought via the app
= $300 million
• Benefits from advertisments
on the free version

Shazam on TV

The company is investing to develop a new service based on the existing app

An app which allows the consumers to tag the TV commercials to find directly the website of the brand

Already in USA

2014: 200 campains for more than 140 brands

Real revolution in digital marketing



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