(M1) Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations Points of view of Mark and Spencer stakeholders:
They would usually want Mark and Spencer to produce high-quality, value-for-money products. Customers often identify with the brands they buy. They like to see improvements that give them better value for money. Customers would want aims and objectives that are focused on satisfying their needs as customers. Mark and Spencer do have a number of objectives associated with customer satisfaction, which customers seek to influence.
They would want to earn high wages and keep their jobs. Employee is more of an internal stakeholder. Their stake is that the company provides them with a livelihood. They seek security of employment, promotion opportunities and good rates of reward. Their main objectives are likely to involve improving working conditions and improving their wages. Owners
They are normally interested in how much profit the business makes.
They may be as a sole trader or partnerships. They own the business, and so will have most influence upon decisions. Owners are often thought to be the most important stakeholders because they might have put a good part of their life into setting up business Different shareholders may want different things, causing conflict. Profits are likely to be important to this group of stakeholders. In a company, they are generally shareholders.
These want business to be successful, to create jobs and to pay taxes. They want to see prosperous businesses that take a full responsibility in looking after the welfare of society. They are not directly involved in decisions with Mark and spencer, but however it can be a major influence on decisions, for example; by introducing laws. The government will want Mark and Spencer business to do well since this will create more jobs and bring in more tax revenue.
They want to propose the business to continue to buy their products. Which they can get steady orders and prompt payment. Mark and Spencer have their suppliers which they provide the raw materials needed by the business to use from. The suppliers would want Mark and Spencer to do well, so they can supply some more. Local and national communities
The actions of business can have a dramatic effect on communities. It’s unlikely to have much influence upon the business decisions, unless people with the same views get together. Which, this help the people hear out more to the community. They will usually want Mark and Spencer to do well since they will rely on jobs or money from the business.
Points of view of British Red Cross stakeholders:
Customers are provided with products and services that perform as we have led them to expect, and the associated service is of an acceptable standard and as they have been led to expect. Customers would want to know how the British Red Cross operate, and where their donations distribute their services to. Employee
Employees and volunteers are the people that would want to assist the Red Cross by providing a service to help victims. They would both be concerned for the success of the business as the employees would want to be getting paid well and the volunteers would want to get an experience of helping people out. The difference between the employees and volunteers is that the employees would be getting paid for working for the Red Cross on the other hand; the volunteers would also be working for the Red Cross however they would work for free.
Without the employees and volunteers the Red Cross would not be able to function well as they may not have anyone to provide the right service to the victims of a crisis which shows that they are very important in shaping the red crosses’ aims and objectives.
British Red Cross owners are mainly interested into help the needy, so it’s not really concern to earn profits by this. However, some charity organisation would want to earn profits, which they could help promote advertisement. This would allow more people, to donate through their contact. Government
They would want charities to help build more available spaces for British Red Cross, so more people can join in. This could help people to help gain more experience, which they can use it in other workforces. This would help give an advantage for those who want to be in any work places and help pay the government’s taxes.
Suppliers can be the customers, as they are allowed to donate their clothing and food. Also, with the donated money, they can use it to pay for aids and shelter for the unfortunates. They would want the organisation to do well, as this could bring more sales for their supplies. Local and national communities
They would want to help the charities, to ensure that the money is going where the given to the most needy. They would want the business to do well, as their jobs may be available to them. Also,
Cite this Standpoints of Stakeholders Who Influence on Contrasting Organisations
Standpoints of Stakeholders Who Influence on Contrasting Organisations. (2016, Jun 07). Retrieved from https://graduateway.com/standpoints-of-stakeholders-who-influence-on-contrasting-organisations/