Steve Jobs Essay - Part 3

Steve Jobs

            It seems impossible that creativity would run the computer industry, but Steve Jobs makes it happen - Steve Jobs Essay introduction. Steve, the charismatic founder and current CEO of Apple Inc, has disproved the rule that arts, computers, and business do not and cannot work together effectively.        Elkind (2008) described Steve as a global and cultural guru – his creativity has enabled him to completely re-define the computer industry. In 1976, he developed the personal computer with Apple co-founder Wozniak as a response to large and expensive computer mainframes (Advameg, Inc., 2007). Thus, Steve wiped out the need for bulky and pricey processors and changed how the computer industry manufactures computers (Advameg, Inc., 2007).

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Steve micro-manages to ensure that his creative vision is captured and performed by Apple’s software developers, engineers, and product designers. Under him, the company released successful gadgets such as the iMac, Power Macintosh, PowerBook, and iPhone (The Apple Museum [TAM], 2009). The iPod, a portable MP3 player, changed the way people listen and purchase music (TAM, 2009).

Steve’s creativity is also shown in his marketing strategies. In 1997, he pioneered selling Apple computer over the internet. In under a week, Apple had become the third biggest commercial site on the internet (Advameg, Inc., 2007).

Digital movies are also part of Steve’s creative revolutions. He bought the then tiny company, Pixar Animation Studios, and turned it into the internationally successful computer animation corporation (Advameg, Inc., 2007). His ability to speak the creative language of graphic designers and animation artists led Pixar to churn out major animation hits such as Toy Story, A Bug’s Life, and Monsters, Inc. (Advameg, Inc., 2007).

             Steve Jobs’ out-of-the-box thinking has been continuously revamping the computer industry and improving people’s lives everywhere. That everyone in the industrialized world has used or knows of personal computers and iPods is his creativity’s legacy.


Advameg, Inc. (2007). Steve Jobs biography. Encyclopedia of World Biography.  Retrieved March 2, 2009 from

Elkind, P. (2008, Mar. 5). The trouble with Steve Jobs. Cable News Network. Retrieved March 2, 2009 from

The Apple Museum. (2009). 2000 – present: The iPod era. Retrieved March 5, 2009 from


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