The commercial starts out with a young boy in a tuxedo staring at himself when his mother comes in the room wearing a tan shirt, complimenting how good he looks - Superbowl Commercial introduction. The boy rolls his eyes and shows a look of disapproval. The mother notices that her son is feeling upset, so she tells him to not feel bad, and that many students go to prom by themselves, but from the kitchen, his little sister who is coloring at the table replies, “no they don’t. ” The mother fixes her son’s black bowtie as he makes his way towards the front door.
As he grabs the door handle, his father comes from the other room and calls for his son. When the boy turned around, the father tossed him his car keys to a silver 2013 Audi S6. The boy catches them with one hand, and shows a look of shock. His father then tells him to have fun tonight with a nod of approval. The next scene shows the front of the Audi S6 in a dark garage, making it hard to see the car. The boy starts it up, and the Audi’s LED headlights light up the garage, while the house is woken by the engine’s roar.
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The boy smiles for the first time, and caresses the steering wheel with pure envy and a feeling of confidence. As the boy is driving towards his prom, he comes up to a red light with a limousine already waiting at the light. When he pulls up to the light, a young girl reaches halfway out the limo’s window yelling, “PROM! ” The boy looks over at her, and then turns his focus back to the red light. The camera moves outside of the interior to give another view of the car as the boy pushes the pedal and takes off, leaving the limo to only appreciate the taillights.
When the boy makes it to the school where the prom is being held, he parks his father’s car in the principle’s spot without any regard for authority. While walking away from the car, he locks it without looking back to make sure it locked, but the viewers can see the signal lights blink to show it locked. The boy walks down the hall by himself while the tune ‘Can’t Win ‘Em All’ by Hanni El Khatib is playing over the speakers. The camera shows a large crowd of high school seniors enjoying themselves while an array of multi colored lights illuminates the dance floor.
The boy makes his way towards the dance floor, walking past everyone near him, not even acknowledging that there is a large crowd. The next scene shows the prom queen dancing with one of the friends in the middle of the dance floor. The boy walks up to her, and without any warning, plants his lips right onto hers in front of everyone. The entire crowd goes silent, with the exception of some people cheering in the background, but it was enough to get the attention of the prom king, who then walks towards the boy with a look that can kill.
In the next scene, the Audi is seen speeding over a bridge. It shows the boy inside driving, with a big black eye and an ear-to-ear smile, suggesting that it was worth it. The camera goes back to the prom queen who is still at the prom, and she also has a smile on her face. The camera goes back to the boy who lets out a loud victory “Woooo!!! ” As the Audi drives away, the quote, “Bravery. It’s what defines us. ” appears on the screen, and then the Audi logo appears with all 2013 Audi S6 information.