Business-to-business Topics

E-Buisness

Slide 8. 1 Chapter 8 E-marketing Dave Chaffey, E-Business and E-Commerce Management, 4th Edition, © Marketing Insights Limited 2009 Slide 8. 2 Learning outcomes • Assess the need for separate e-business and e-marketing strategies • Create an outline e-marketing plan intended to implement the e-marketing...

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