Roundup Topics

Case Study: Monsanto’s Roundup Essay

The July 14, 2003 case study entitled, “Monsanto’s Roundup®,” describes the rise to market dominance of The Monsanto Company’s leading product, Roundup. In 1999, Monsanto merged with the pharmaceutical company Pharmacia and Upjohn, Inc. , to form a new company, Pharmacia Corporation. The resulting new...

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