The Globalised Fashion Industry Report
Roxy is a sister brand of Quiksilver Inc. who also is the brother brand of DC and Quiksilver Women. In 1990, Roxy was founded – a brand specially targeted at those young women who enjoy coastal, mountain-based sports and lifestyles. 30% sales of Quiksilver came from the Roxy brand according to Alicia Gomez – an employee of Orange County Business Journey – on the 6th August 2010. Roxy has grown to be one of the most well-known sport fashion apparel brand in Australia for young women since Quiksilver has brought its sister brand on the surf market. In addition to the apparel, Roxy also provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books, perfumes and several other product categories – they were all made in China. Brands that are under Roxy include Roxy Girl, Roxy itself and Teenie Wahine.
Cheap Labour – Sweatshops
If an apparel company made their clothes in Asia, Central America and Australia then there is a chance that that company might be using cheap labour – also called the sweatshops. Sweatshops in Asia, Central America and Australia have been one of the major problems in the modern world because the labourers don’t get enough pay to have a standard of living and some even died from working long hours.
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Roxy’s products were all made in Central America and China, although there isn’t any evidence to show that Roxy is using cheap labour to produce their clothing over at China currently or even before that, but there are evidences showing that sweatshops do exist in Asia. One of the greatest examples will be from BBC News’ reporter; Lucy Ash. Over at Shenzhen – China – a city where it used to be as small as a fishing village surrounded by rice fields has now turned into an economy driven by millions of migrant workers who are desperate enough to accept long hours, low pay and dangerous conditions because the alternatives back home are worse. One out of every three pairs of shoes in the world is made there. This global workshop runs on cheap labour and low safety standards, but after an article of this has been published by BBC News, some US retailers have withdrawn their orders. The Central America is not much different from China because it’s poor just like Asia, but whereas Australia has unions that look after their workshops, but it stills happens.
Although people wouldn’t believe that there are sweatshops in Australia because it is a commonwealth country with unions looking after the workshops but it still happens. A few years ago – back in 2010, December – where people were still celebrating Boxing Day with their family, the Sunday Harold Sun was publishing an article that said: “Workers Exploited in Melbourne Sweatshops”. An investigation has exposed a network of thousands of outworkers paid less than $2 an hour/average, which is illegal for the minimum wages in Australia for workers. Outworkers in Melbourne, Australia work 14 hours a day, seven days a week to make ends meet. Elizabeth Macpherson, of the Textile Clothing and Footwear Union of Australia said: “Australian Made does not mean ethically made and some fashion houses owed thousands to outworkers in a deliberate act to keep staff working for them.” This piece of article shows that Australia has sweatshops too and it is just at a suburb of Melbourne.
People usually think of sweatshops with workers toiling away indoors in cramped, poorly working factories in places like China and America. However, some of the biggest sweatshops are outside in the fields. Severe abuses against workers take place on plantations that grow bananas, sugar, pineapples and cut flowers. Often, the sweatshop environment is unsafe where workers are harassed, intimidated, forced to work overtime, and made to work in dangerous and unhealthy environments, even while ill. Workers handle toxic chemical paints, solvents, and glues with their bare hands.
There are a few solutions to stop cheap labour from continuing and some of the great examples will be trying to get people to buy only accredited items from manufacturers because if customers buy items from the right pay manufacturers then cheap labour will slowly decrease. The second solution will be to give people higher wages and invest in advanced technology, that way robots would take up most of the work of what the cheap labourers have to go through and cheap labour can no longer exist if people are getting fair pay.
Although there are tons of what they called the great solutions out there for cheap labour, but it is never going to end because people like to buy cheap stuff and even though they feel sorry for those people who are part of the cheap labour but they still buy the stuff that they made, because this is how the society cycles. There must be the bad part of it and the good part of it to make the society balance – there is no way that the world is going to be equal because if we don’t have cheap labour then the fashion industry will collapse and then lots of businesses and magazines companies will failed. But if we have the cheap labour going then the fashion industry will increase as the cheap labour will but then more people will be paid unfairly.