The Market Research Toolbox: A concise Guide for Beginners Essay

Marketing communication is a management process that enables and facilitates a dialogue among costumers - The Market Research Toolbox: A concise Guide for Beginners Essay introduction. It involves so many factors such as social relationship, religion, etc. This makes it a complex topic to tackle.

There are so many things you can learn through research. But the most important thing of all is the strategies for an effective marketing communication that you might get through research.

We will write a custom essay sample on
The Market Research Toolbox: A concise Guide for Beginners
specifically for you for only $13.9/page
Order now

More Essay Examples on Marketing Rubric

The best quantitative methods are doing interviews, giving questionnaires and doing observations. These are related methods. By doing interviews, or giving test questionnaires, or doing an observation you can already generate quantitative results out from what you have gathered. Doing interviews is the simplest method. This is an effective method because; the interviewer could successfully convince his/her interviewee(s) through an authentic conversation he/she has provided during the interview. A cozy environment could also be another factor in making the person(s) interviewed at ease to influence your strategies.

The recommended qualitative research would be the in-depth method, wherein the researcher does a keen record from his/her small group interview. This is almost the same as the quantitative research because the researcher still does the interview. It’s distinction from the previous method is that data are independent on the number of people being interviewed. This method, though comparable to those in quantitative methods is more reliable.  The results generated from this method are rich and more reasonable due to its concise and detailed nature. Another effective method is through advertising.

However, both methods take much time and money.

Choose Type of service

Choose writer quality

Page count

1 page 275 words


Order Creative Sample Now

Haven’t Found A Paper?

Let us create the best one for you! What is your topic?

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Eric from Graduateway Hi there, would you like to get an essay? What is your topic? Let me help you


Haven't found the Essay You Want?

Get your custom essay sample

For Only $13.90/page