The personal selling approach that finds - Marketing Essay Example

46 - The personal selling approach that finds introduction. The personal selling approach that finds the customer coming to the seller’s location and buying desired items largely on their own initiative is

a. order processing
b. site selling
c. over-the-counter selling
d. relationship selling.

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More Marketing Essay Topics.

 

n  Over-the-Counter Selling

n  Usually conducted in retail outlets

n  Order taker- is a salesperson who only processes the purchase that the customer has already selected

n  Order getter- is a salesperson who seeks to actively provide information to prospects, persuade prospective customers, and close the sales

n  Suggestion selling- occurs when the salesperson points out available complementary items in line with the selected item(s), in order to encourage an additional purchase

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