The Strategic Position of Yahoo! Essay

Environment: The constantly changing landscape of the internet is the environment in which Yahoo! - The Strategic Position of Yahoo! Essay introduction! exists. Increasing and intensifying competition from companies like Google have seen Yahoo! overtaken in terms of its leadership in key internet markets like internet searching using search engines. The fact that company has spread itself (and hence its resources) over a plethora of internet opportunities has resulted in the company becoming fragmented and uncompetitive against other niche-focussed companies which compete in the various distinct markets of the internet.

The company seems to be following a strategy of adopting technological advancements and social trends rather than being an innovator and a driving force behind these factors. They are constantly playing catch-up in these spheres. Capability: The company also possesses phenomenal assets in terms of its resources. The main strengths of Yahoo! as a company are its history and the Yahoo! brand name. It is a company that is synonymous with the internet as it was an early entrant into the internet market and has thus grown into to the internet behemoth it has become.

We will write a custom essay sample on
The Strategic Position of Yahoo!
specifically for you for only $13.9/page
Order now

More Essay Examples on Yahoo Rubric

The employees the company has within its ranks are among the best. The structure of the company has proved to be a weakness. Fragmentation into various business units has given the company a lack of cohesiveness with these units often jostling against each other within the framework of the company. A streamlining of operations and focussing of energies of a highly skilled and passionate workforce on the core competencies that built the company may provide an opportunity to restore some of the company’s lost glory and stave off competition from others.

Streamlining may also increase the efficiencies of Yahoo! as a company. Purpose: Yahoo! has difficulty defining their chief stakeholders. In an attempt to serve all segments of the online market the company hasn’t served any segment satisfactorily. This has had a knock on effect on company performance and has left company shareholders less than impressed. Further it is taking a toll on the employees who perceive a lack of purpose in their jobs.

The lack of decisiveness from company decision makers has left the company in a vulnerable position. Culture: Yahoo! has drifted into a situation where there is lack of accountability. It is taken for granted that regardless of performance that life in the company will carry on as normal. Work has become routine. There is however a strong culture of belonging in the yahoo workforce. This stems from a historical familial spirit of teamwork which is part of the fabric of Yahoo! ’s workforce.

Choose Type of service

Choose writer quality

Page count

1 page 275 words


Order Creative Sample Now

Haven’t Found A Paper?

Let us create the best one for you! What is your topic?

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Eric from Graduateway Hi there, would you like to get an essay? What is your topic? Let me help you


Haven't found the Essay You Want?

Get your custom essay sample

For Only $13.90/page