Value Alignment - Morality Essay Example

Ethics and corporate values play a significant role in an organization and are both imperative to success - Value Alignment introduction. To attain a successful alignment between individual and corporate values, there needs to be a synergy between the employee and the organization he or she work for. The benefits contain significant value to both the organization and the employee. Established in 1898 as “Brad’s Drink,” PepsiCo has grown substantially and is a carbonated soft drink sold in 190 countries worldwide. Ethics play an important role in PepsiCo’s mission and vision statements, which in turn, supports employees whose values are parallel.

Circumstances, surroundings, and people influence and evolve personal and professional morals and values. Morals are the types of lessons learned as person grows. Learning right from wrong is a personal moral that turns into a value. Origins of personal morals and values can differ from person to person. Age, religious background, environment, business society and cultural beliefs all have an influence on our values. These values carry over to our professional lives and guide us to be responsible employees. Values influence our behavior and function as a guideline to our personal and professional decisions.


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According to Business Dictionary (2010), values are beliefs or ideas shared by the members of a culture about what is good or desirable and what is not (Values Definition, para. 1). The evolution of my personal morals and values has translated into strong business value. Some of these values have been taught by other employees or supervisors. Individual values that evolved into professional values include respect, honesty, honor, and compassion. However, value is as individual as the person and can change depending on the circumstance and need.

Personal and professional values will continue to evolve as individuals make decisions, transition through life, and professionally grow. There are several types of values that drive an individual’s actions and behaviors starting with Theoretical values. These values drive an individual to the discovery of truth and knowledge. Economic values create an interest in the production of goods and services and the uses and creation of wealth. Individuals with strong social values place a great deal of value on human relations and tend to be kind and sympathetic.

Religious values are usually instilled in us by our families and tend to influence us in many ways both positively and negatively when it comes to dealing with people of different faiths (Taylor, n. d. ). The types of values a person has influences his or her actions and behaviors and has a great deal to do with what kind of a company a person wants to work for and in turn, the kind of organization who wants them. Pepsi states that “At PepsiCo we believe that what is good for society and what is good for business can and should the same thing.

We believe in “Performance with Purpose” and we act on this daily, delivering sustainable growth while investing in a healthier future. This is our promise and our mission. ” (Company Overview, 2009). PepsiCo is very firm on how they conduct business and present aligned values to the consumer. Pepsi shares a commitment to sustained growth, empowering people, responsibly conducting business, building trust, and honesty with the consumer (PepsiCo, 2009). Pepsi realizes in a changing business world that great companies need to have strong values and stand by them.

In 1986, Pepsi faced a threat of contaminated Lemon Lime Slice. Pepsi responded quickly and efficiently to protect the public from the allegedly cyanide laced soda (Hevesi, 1986). A massive recall of the cans and two-liter bottles found no evidence of tampering. Pepsi responded with responsibility, trust, and honesty. Pepsi is a company that aligns values with actual plans and actions better to serve consumers. Pepsi has very strong values when protecting consumers and the quality of the product Pepsi produces.

I believe that Pepsi only makes and sells products that align with their values as a company. Pepsi believes in truth, respect, responsibility, and empowering people to be the best. My personal and professional values share similar aspects. At work employers expect honesty, respect, and completion of a job well done. Values are an important part of running a business successfully. The values that executives bring into the organization form the work environment for the rest of the employees. This helps to build a strong mission and vision in hich the organization strives to run the company by. Pepsi is no exception to this rule. The Pepsi Company understands that there is a lot of competition in the market, so in order for them to stay competitive the executive need to make decisions that show that there values come with every decision that is made. Just like the organization stated that they understand that what is good for society should be good for business. The reason they say this is that they want consumers to understand that they will make decisions based on what is good for both and not just business.

They want to make sure that consumers understand that values are important to running the business. No matter what types of values run drive an individual or an organization, it is important for business to have positive morals and values to be successful. This is why Pepsi believes in “Performance with a purpose. ”


Business Dictionary. (2010). Values. Retrieved from http://www. businessdictionary. com/definition/values. html PepsiCo (2009). PepsiCo Corporate Responsibility Report. Retrieved October 10, 2010, http://www. pepsico. com/Download/PepsiCo_2009_Sustainability_Report_Overview. pdf Taylor, M. (n. d. ). Six Points to Determine Our Own Individual Value System. Retrieved http://exinearticles. com/? Six-Points-to-Determine-Our-Own-Individual-Value-System&id=1897045 Hevesi, D. (1986, July 12). Threat of Cyanide Tampering Prompts Pepsi to Recall Soda. The New York Times, p. 1. PepsiCo. (2009). PepsiCo. Retrieved from http://www. pepsico. com/annual09/financialContent_Management_Reports. html

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