Facebook is a social networking service that was launched in February 2004, founded by Mark Zuckerberg along with his college roommates and fellow students. The website’s membership was initially limited by the founders, to Harvard students and Ivy League schools, but was quickly expanded over the years all over the world.
Currently Facebook is the world’s largest social network, and has over 955 million active users.Facebook’s mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook every day to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. From a personal perspective Facebook is probably one of the easiest ways to search and find anybody who you might know or want to get to know, when it comes to many different types of relationships.
Some of the things that make Facebook’s service different from the traditional media such as newspapers, television, and film are that it’s comparatively inexpensive and accessible to allow anyone to publish or access information. Traditional media is considered to be the original sources of information in a one-way conversation towards its readers or viewers, a controlled communication. Whereas with social media the power has shifted to the people and it’s now a two-way conversation between one person to another, an unstructured communication.Interaction between people is the main advantage of social media.
Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world. Facebook is the most frequently used search engine and people finder, 47% of the United States population has a Facebook account and amongst the younger generation and various different business companies it is used daily for many different things and can be easily accessible via mobile devices.Facebook has had an impact on the accounting profession in the last few years. Accounting professionals need to thrive in the new global marketplace, so accountants must embrace technologies such as Facebook, because they will increasingly be used to establish reputations and brands.
Accountants looking to grow their potential firms and engage their clients have “no choice” but to embrace Facebook as a tool that will continue to evolve and provide them with a valuable marketing and sales platform.Facebook can instantly connect one to an unlimited number of contacts (Over 900 million). Accountants also may need to be more careful about whom they include in their Facebook friends, different companies sometimes use Facebook to indicate a certain pre-judgment of a potential candidate or business partner threw their Facebook pages. Friending certain people on Facebook or interacting with a so called friend of your Facebook account could be very harmful if you’re not careful about it.
This could also lead to a pre-judgment of your character, choice of friends, and or people whom you may associate with on a daily basis. But nevertheless Facebook will grow in significance, and it’s important for accountants to learn best practices for networking over Facebook. It could be almost like having a condensed resume through a social network website. Business partnerships, conferences, and relationships have been conducted through Facebook and many people have been appointed and recognized through Facebook over the years.