Zara is one of the largest international fashion companies which belongs to the Inditex Group operating in textile design, manufacturing and distribution. Inditex is known to be the most successful fashion retailers in the world. The Inditex Group is made up of more than one hundred different companies which each have helped gain the success of the group. The Fashion Companies owned by the group include Pull and Bear, Massimo Dutti, Bershka, Stradivarius and Zara being its Flagship chain store.
The headquarters of the group is located In A Coruna, Spain which is the city in which Inditex first began and opened its first Zara store during nineteen seventy five.
“The group’s success and its unique business model, based on innovation and flexibility, have made Inditex one of the biggest fashion retailers in the world” (Inditex, 2013 [online]) Zara is known for it fast paced fashion development by designing and producing products within a number of weeks to which they are then present in the store’s and the products are allowed to be sold to the public.
Zara needs just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year” (ZARA, Business Week, 2006) Zara has a very different approach compared to other companies within the industry, one by zero advertising, the company believe that the do not need to advertise their company and products and by doing so so the company believed that opening new stores would allow them to become more successful and profitable.
Another way Zara resisted the industry is by transferring fast fashion production to low cost countries. “Our approach to fashion – creativity, quality design and rapid turnaround to adjust to changing market demands has allowed us to expand internationally at a fast pace and has generated an excellent public response” (Inditex, 2013 [Online])
Cite this Zara – International Fashion Company
Zara – International Fashion Company. (2016, Oct 11). Retrieved from https://graduateway.com/zara-international-fashion-company/