The media has a crucial role in our lives, acting as both a form of entertainment and influencing our views on significant social issues. Both print and electronic media are necessary for keeping us informed about current events. In the present age of abundant information, we cannot underestimate the influence of media on our everyday lives. Just imagine not having newspapers or the ability to change channels on TV; the days of leisurely activities like cycling or playing outdoor games have disappeared.
Television viewing has become the preferred way of spending time together in today’s society, but it is important to realize that we unknowingly absorb the content presented to us. This content greatly influences our thoughts and opinions due to the extensive reach of the media. The media industry is highly sophisticated and commercialized, using various strategies to manipulate our minds. While indulging in TV shows or movies, we are constantly exposed to enticing advertisements featuring popular figures like cricket stars and actors, effectively appealing to our desire for these products.
Many companies deliberately target children in their advertisements to influence and manipulate both the children and their parents into buying specific brands. Advertising has the power to compel us to purchase unnecessary items, but it also provides a variety of choices and helps us make informed decisions about different products. Additionally, advertisements are crucial for generating income for the media.
Media relies on advertisements for survival and serves as a vital tool in exposing corruption, raising awareness of social issues, and informing the public about current events, politics, sports, business, education, health, and other topics. It has the power to shape the destiny of politicians, celebrities, and athletes. While print media remains important for keeping the public informed, electronic media has taken center stage by providing both entertainment and news. With a simple click, individuals can access various channels that cater to different preferences and age groups. Electronic media acts as an abundant source of knowledge,news, educationand entertainment, while also combating boredom and loneliness. Overall,the impact of media on our lives is significant – not only as a source of amusement but also as an educator that influences our perspectives on crucial social matters.
