Communication has become a very important part in our lives today. In recent years, communication has grown in many ways and may without doubt better than ever. People are always trying to find new things that will improve our lives significantly. Part of the way to communicate is through writing, audio, verbal and so forth. All have positive effects and negative effects on our lives and the way to communicate.
Communication can also be very helpful but sometimes it can be very dangerous Advantages of verbal communication are saving of time, saving of money, more effective, knowledge of reaction of message, clear doubts and increase in productivity and efficiency. While for disadvantages of verbal communication are lack of proof of message, not suitable for future reference, not suitable in case of distance. The greatest advantages of verbal communication, first is saving of time.
Under this system of communication the messages are communicated immediately without consuming any time. Verbal communication is the only way out during urgent condition and when immediate action is necessary. Second, is saving of money as there is no formal method of communicating the message, no help of any particular media of communication is taken, this type of communication saves a lot of money. Besides that, is more effective as there is direct touch of the sender of message with the receiver of message these messages prove to be more effective.
The sender of message can also exercise his personal influence over the receiver of message. The greatest disadvantages of verbal communication is that there is no proof of the message communicated. Besides that, it is not suitable for future reference because as there is nothing in writing supporting the messages communicated under this method, it is not suitable for future reference. If there is any dispute on any point of the message, it cannot be helped in any way.
It is also not suitable in case of distance, if the receiver and the sender of the message are living at a distance from each other, this method of communication is not suitable because it will increase the cost of communication, it will no be effective because of lack of personal touch and it may not be clear and explanatory. When a message is communicated in writing, it is called written communication. Written communication takes place in the form of letters, circular, reports, magazines, notice board, handbook and notices. Written communication is generally, used for ommunicating a message from the top management to the subordinates. Written message must be clear and understandable. It must be brief and self-explanatory and must be prepared in a simple language. Advantages of written communication are no need of personal contact. If the receiver and sender of the message are at a distance, it is economical to communicate the message in writing because communicating by post is cheap and quite economical. Besides that, a great advantage of written communication is that it provides a proof for future reference.
If there is any dispute on any point in this regard, the message may be referred. Others, written messages are very clear and self-explanatory. The receiver of the message can easily follow it and understand it. The greatest disadvantage of written communication is the delay in communication. The message is writing is communicated after a certain process is completed. It is prepared, verified and order by the concerned officer. Consequently, the message is delayed. Another great disadvantage of written communication is that secrecy cannot be maintained because these messages can be read by anyone.
A written communication involves heavily expenditure. If the receiver and sender of message are near to each other, it is fairly costly to communicate in writing. The advantages of oral channels of communication are fast – useful for obtaining very recent unpublished information. Oral communication are based on two-way communication and therefore promote an understanding of the real information needs and the communication of relevant information. It are flexible which are easy and pleasant to use.
It also simplify and facilitate the transmission of information between people working in different subject. The disadvantages of oral channels of communication are can lead to misconceptions because the information is sometimes incomplete. It are not open to everyone such as established researchers have access to good networks of contacts, but these usually take time to cultivate. Oral communication also are difficult to maintain and therefore unstable. It can also lead to mix belief,as oral promises do not lend anywhere.
As a human nature one can make mistake in spelling something different which can sometimes leads to major mistake Modern world became more visualized in every aspect due to the high influence of media. A consumer who thinks about buying a product will definitely visualize it in the mind for a while. So the use of visual communication is very crucial to the business man. Visual communication is the communication in which pictures, colors, graphics are used. A skull and two cross bones shows the meaning of danger.
Advantages of audio communication are Quick communication because The use of pictures and symbols is very easy for a fast communication. The receiver gets the idea fast. It also can be Understanding at a glance When the logos or trademark are posted, it will be easily understood to the people. consequently, it Comparison as The audio communication is very useful to compare. When a consumer decides to buy a product, they will visualize the product with competitor’s product. It also easy to Memorizing because the audio communication is a good tool to memorize things.
It is a good way to teach kids with the help of visual pictures. The same can be done in marketing activities. The Disadvantages of audio communication are Costly. The cost of going visual communication is very high. There should be a high consumption of time and needs experts to be appointed. Although, it is Inefficiency because audio media alone is inefficient. It is done with the help of other media such as radio, computer based media, smartphone and others. It is not good to use in meeteing because it have a Message limitation. The visual media lacks the content. It can give the idea. But cannot tell the whole story.
