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Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case, Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”, “Planners and Shoppers”, “Situationalists”, and “Basics”….

Sa Sa Cosmetics is a well-known of largest cosmetic and beauty retailer service in Asia which is pioneering the concept of discount cosmetic retail stores in Hong Kong. The case explained the company background of Sa Sa developed by Simon and Eleanor Kwok (Figure 1). Besides, the case also describes how Sa Sa became successful…

She argues the basic conflict of how Edna experiences the tension of sexual Initiation while struggling for self-assertion and Identity. In my research paper I will use this source to represent how The Awakening shows the theme of oppression of self-identity. I will Incorporate this source as one of my examples for analyzing the theme…